{"title":"Goldwell Elumen","description":null,"products":[{"product_id":"goldwell-elumen-200ml-elumen-nb-10","title":"Goldwell Elumen NB@10 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen NB@10 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe NB@10 Almond Blonde shade creates a soft, natural-looking blonde result, while Goldwell Elumen’s advanced direct-dye technology works deep within the hair to provide vibrant colour without oxidation. The ammonia-free formula helps improve the appearance of the hair structure, leaving hair looking smooth, glossy and full of colour.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNB@10 Almond Blonde:\u003c\/strong\u003e Creates a soft, natural-looking blonde result with a refined finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Delivers professional colour results without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps fill porous areas of the hair to create a smoother, more reflective surface.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Elumen pigments are physically drawn deep inside the hair and securely anchored for impressive durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eElumen Colour Technology\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses a unique acidic formula and direct dyes that penetrate deep into the hair without oxidative activation. The innovative Magnet Effect helps anchor colour pigments inside the hair, while the Repair Effect helps fill porous areas, allowing light to reflect more evenly for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is for professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203479916865,"sku":"148793","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/Goldwell_Elumen_Hair_Colour_NB_10.jpg?v=1789977993"},{"product_id":"goldwell-elumen-200ml-gb-9","title":"Goldwell Elumen GB@9 - Hair Colour 200ml","description":"\u003cp\u003e\u003cstrong\u003eGoldwell Elumen GB@9 - Hair Colour 200ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eGB@9 Gold Beige Blonde\u003c\/strong\u003e shade creates a bright, warm blonde result, while Goldwell Elumen’s advanced direct-dye technology works deep within the hair to provide vibrant colour without oxidation. The ammonia-free formula helps improve the appearance of the hair structure, leaving hair looking smooth, glossy and full of colour.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGB@9 Gold Beige Blonde:\u003c\/strong\u003e Creates a luminous warm blonde result.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Delivers professional colour without peroxide or ammonia.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps fill porous areas for a smoother, reflective finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Elumen pigments are anchored deep within the hair for impressive durability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp\u003eGoldwell Elumen uses pure direct dyes that penetrate deep into the hair without oxidative activation. The Magnet Effect helps anchor colour pigments, while the Repair Effect helps fill porous areas for enhanced shine and a smoother-looking finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203480179009,"sku":"148794","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148794-shopify.jpg?v=1790948397"},{"product_id":"goldwell-elumen-200ml-bg-7","title":"Goldwell Elumen BG@7 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen BG@7 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe BG@7 Beige Gold Blonde shade combines beige and golden tones to create a warm, dimensional blonde result. Goldwell Elumen’s advanced direct-dye technology works deep within the hair without oxidation, helping deliver vibrant colour with exceptional shine and durability.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBG@7 Beige Gold Blonde:\u003c\/strong\u003e Creates a warm, dimensional blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Delivers professional colour without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps replenish porous areas for a smoother, reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Elumen pigments are anchored deep within the hair for impressive durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses an acidic formula that carries direct dyes deep into the hair without oxidative activation. The Magnet Effect helps anchor colour pigments, while the formula helps replenish porous areas for enhanced shine and improved light reflection.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203480506689,"sku":"148795","price":23.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148795_2-shopify.jpg?v=1790949174"},{"product_id":"goldwell-elumen-200ml-kb-7","title":"Goldwell Elumen KB@7 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen KB@7 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe KB@7 Copper Beige Blonde shade combines warm copper and beige tones to create a rich, dimensional blonde result. Goldwell Elumen’s advanced direct-dye technology works deep within the hair without oxidation, delivering vibrant colour and a glossy, polished finish.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKB@7 Copper Beige Blonde:\u003c\/strong\u003e Creates a warm, dimensional blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps leave hair looking glossy and luminous.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Direct dyes provide impressive colour durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses an acidic direct-dye formula that carries colour deep into the hair without oxidative activation. The Magnet Effect helps anchor pigments while the formula helps replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203480801601,"sku":"148796","price":23.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148796-shopify.jpg?v=1790948435"},{"product_id":"goldwell-elumen-200ml-ng-6","title":"Goldwell Elumen NG@6 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen NG@6 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe NG@6 Natural Gold Blonde shade creates a warm, natural golden blonde result. Goldwell Elumen’s advanced direct-dye technology provides intense colour without oxidation, helping hair look vibrant, smooth and beautifully glossy.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNG@6 Natural Gold Blonde:\u003c\/strong\u003e Creates a natural-looking golden blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps create a smooth, reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Direct dyes provide durable colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen’s acidic formula carries direct dyes deep into the hair without oxidative activation. The Magnet Effect helps anchor colour, while the formula helps replenish porous areas for improved shine and light reflection.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203481030977,"sku":"148797","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148797-shopify.jpg?v=1790948439"},{"product_id":"goldwell-elumen-200ml-bg-6","title":"Goldwell Elumen BG@6 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen BG@6 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe BG@6 Beige Gold Blonde shade creates a rich, warm blonde result with balanced beige and golden tones. Goldwell Elumen’s advanced direct-dye technology works deep within the hair without oxidation for vibrant colour, excellent shine and impressive durability.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBG@6 Beige Gold Blonde:\u003c\/strong\u003e Creates a warm, balanced blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Delivers colour without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrilliant shine:\u003c\/strong\u003e Helps replenish porous areas for a reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides impressive colour durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen’s acidic formula carries direct dyes deep into the hair without oxidative activation. The technology helps anchor pigments within the hair while improving the appearance of porous areas.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203481489729,"sku":"148798","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148798-shopify.jpg?v=1790948445"},{"product_id":"goldwell-elumen-200ml-bk-6","title":"Goldwell Elumen BK@6 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen BK@6 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe BK@6 Beige Copper Blonde shade combines soft beige and copper tones for a warm, dimensional blonde result. Goldwell Elumen’s advanced direct-dye technology penetrates deep into the hair without oxidation, creating vibrant colour with exceptional shine.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBK@6 Beige Copper Blonde:\u003c\/strong\u003e Creates a warm, copper-infused blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps leave hair smooth and glossy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Direct dyes provide impressive durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses an acidic direct-dye formula that carries colour deep into the hair without oxidative activation. The Magnet Effect helps secure pigments, while the formula helps replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203481948481,"sku":"148799","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148799-shopify.jpg?v=1790948449"},{"product_id":"goldwell-elumen-200ml-br-6","title":"Goldwell Elumen BR@6 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen BR@6 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe BR@6 Beige Red Blonde shade combines warm beige and red tones to create a rich, dimensional colour result. Goldwell Elumen’s advanced direct-dye technology works deep within the hair without oxidation, providing vibrant colour with impressive durability and shine.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBR@6 Beige Red Blonde:\u003c\/strong\u003e Creates a warm, rich colour result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps create a smooth, reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Direct dyes provide impressive colour durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen’s acidic formula carries direct dyes deep into the hair without oxidative activation. The Magnet Effect helps anchor colour pigments, while the formula helps replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203482112321,"sku":"148800","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148800-shopify.jpg?v=1790948454"},{"product_id":"goldwell-elumen-200ml-nb-5","title":"Goldwell Elumen NB@5 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\"\u003eGoldwell Elumen NB@5 - Hair Colour 200ml\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe NB@5 Natural Beige Brown shade creates a soft, natural-looking brown result with balanced beige tones. Goldwell Elumen’s advanced direct-dye technology works deep within the hair without oxidation to provide rich colour, impressive durability and exceptional shine.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNB@5 Natural Beige Brown:\u003c\/strong\u003e Creates a soft, balanced brown result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps replenish porous areas for a smoother, reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Elumen pigments are anchored deep within the hair for impressive durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses an acidic formula containing direct dyes that penetrate deep into the hair without oxidative activation. The Magnet Effect helps anchor colour pigments, while the formula helps replenish porous areas for enhanced shine and a smoother-looking finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203482308929,"sku":"148801","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148801-shopify.jpg?v=1790948458"},{"product_id":"goldwell-elumen-200ml-nb-4","title":"Goldwell Elumen NB@4 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\"\u003eGoldwell Elumen NB@4 - Hair Colour 200ml\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe NB@4 Natural Beige Brown shade creates a rich, natural-looking brown result with soft beige character. Goldwell Elumen’s advanced direct-dye technology provides intense colour without oxidation while helping hair look smooth, glossy and beautifully conditioned.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNB@4 Natural Beige Brown:\u003c\/strong\u003e Creates a rich, natural-looking brown result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps create a smooth, reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides impressive colour durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses an acidic formula containing direct dyes that penetrate deep into the hair without oxidative activation. The Magnet Effect helps anchor pigments, while the formula helps replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203482636609,"sku":"148802","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148802-shopify.jpg?v=1790948520"},{"product_id":"goldwell-elumen-200ml-bb-10","title":"Goldwell Elumen BB@10 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\"\u003eGoldwell Elumen BB@10 - Hair Colour 200ml\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe BB@10 Beige Blonde shade creates a bright, soft blonde result with a refined beige character. Goldwell Elumen’s advanced direct-dye technology works without oxidation to deliver vibrant colour, exceptional shine and impressive durability.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBB@10 Beige Blonde:\u003c\/strong\u003e Creates a bright, refined blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps leave hair glossy and luminous.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides impressive direct-dye durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen’s acidic formula carries direct dyes deep into the hair without oxidative activation. The Magnet Effect helps secure pigments while the formula helps replenish porous areas for enhanced light reflection and shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203482865985,"sku":"148803","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/goldwell_elumen_BB_10.jpg?v=1789979015"},{"product_id":"goldwell-elumen-200ml-pb-10","title":"Goldwell Elumen PB@10 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\"\u003eGoldwell Elumen PB@10 - Hair Colour 200ml\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe PB@10 Pearl Beige Blonde shade creates a luminous blonde result with a refined pearl-beige character. Goldwell Elumen’s advanced direct-dye technology works deep within the hair without oxidation to provide vibrant colour, impressive shine and long-lasting results.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePB@10 Pearl Beige Blonde:\u003c\/strong\u003e Creates a luminous, refined blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Delivers colour without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrilliant shine:\u003c\/strong\u003e Helps hair appear smooth and reflective.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Direct dyes provide impressive durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses an acidic formula containing direct dyes that penetrate deep into the hair without oxidative activation. The technology helps anchor pigments and replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203484864833,"sku":"148804","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/goldwell_elumen_PB_10.jpg?v=1789979057"},{"product_id":"goldwell-elumen-200ml-as-9","title":"Goldwell Elumen AS@9 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\"\u003eGoldwell Elumen AS@9 - Hair Colour 200ml\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe AS@9 Ash Silver Blonde shade creates a cool, refined blonde result with ash and silver character. Goldwell Elumen’s advanced direct-dye technology works deep within the hair without oxidation to provide luminous colour with a smooth, glossy finish.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAS@9 Ash Silver Blonde:\u003c\/strong\u003e Creates a cool, refined blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps create a smooth, reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides durable direct-dye results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen’s acidic formula carries direct dyes deep into the hair without oxidative activation. The Magnet Effect helps anchor colour pigments, while the formula helps replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203485225281,"sku":"148805","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148805-shopify.jpg?v=1790948523"},{"product_id":"goldwell-elumen-200ml-sb-10","title":"Goldwell Elumen SB@10 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\"\u003eGoldwell Elumen SB@10 - Hair Colour 200ml\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe SB@10 Silver Beige Blonde shade creates a soft, sophisticated blonde result with cool silver and beige character. Goldwell Elumen’s advanced direct-dye technology provides vibrant colour without oxidation while helping leave hair smooth, glossy and luminous.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSB@10 Silver Beige Blonde:\u003c\/strong\u003e Creates a sophisticated cool blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps create a glossy, reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides impressive colour durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses an acidic direct-dye formula that penetrates deep into the hair without oxidative activation. Its technology helps anchor pigments while replenishing porous areas for improved shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203485520193,"sku":"148806","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148806-shopify.jpg?v=1790948528"},{"product_id":"goldwell-elumen-200ml-sv-10","title":"Goldwell Elumen SV@10 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen SV@10 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe SV@10 Silver Violet Blonde shade creates a cool, luminous blonde result with silver and violet tones. Goldwell Elumen’s advanced direct-dye technology works deep within the hair without oxidation for vibrant colour and exceptional shine.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSV@10 Silver Violet Blonde:\u003c\/strong\u003e Creates a cool, luminous blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrilliant shine:\u003c\/strong\u003e Helps leave hair glossy and reflective.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides impressive colour durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen’s acidic formula carries direct dyes deep into the hair without oxidative activation. The Magnet Effect helps anchor pigments, while the formula helps replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203485978945,"sku":"148807","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148807-shopify.jpg?v=1790948533"},{"product_id":"goldwell-elumen-200ml-ab-9","title":"Goldwell Elumen AB@9 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen AB@9 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe AB@9 Ash Beige Blonde shade creates a sophisticated cool blonde result with soft beige and ash character. Goldwell Elumen’s advanced direct-dye technology provides vibrant colour without oxidation and leaves hair looking smooth and glossy.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAB@9 Ash Beige Blonde:\u003c\/strong\u003e Creates a refined cool beige-blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps improve light reflection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Delivers durable direct-dye colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eThe acidic Goldwell Elumen formula carries direct dyes deep into the hair without oxidative activation. Its Magnet Effect helps anchor pigments, while the formula helps replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203486372161,"sku":"148808","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148808-shopify.jpg?v=1790948537"},{"product_id":"goldwell-elumen-200ml-na-8","title":"Goldwell Elumen NN@8 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen NN@8 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe NN@8 Natural Blonde shade provides a balanced, natural-looking blonde result with neutral character. Goldwell Elumen’s advanced direct-dye technology works without oxidation to provide long-lasting colour while helping improve the appearance and shine of the hair.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNN@8 Natural Blonde:\u003c\/strong\u003e Creates a balanced, natural-looking blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps create a smooth, reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides durable direct-dye results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses an acidic formula that carries direct dyes deep into the hair without oxidative activation. The technology helps anchor colour pigments and replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203486667073,"sku":"148809","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148809-shopify.jpg?v=1790948541"},{"product_id":"goldwell-elumen-200ml-an-5","title":"Goldwell Elumen AN@5 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen AN@5 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe AN@5 Ash Natural Brown shade creates a balanced brown result with natural depth and a cooler ash character. Goldwell Elumen’s advanced direct-dye technology provides intense colour without oxidation while helping hair look smooth and glossy.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAN@5 Ash Natural Brown:\u003c\/strong\u003e Creates a balanced, cool-toned brown result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps replenish porous areas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides durable direct-dye results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen’s acidic formula carries direct dyes deep into the hair without oxidative activation. The Magnet Effect helps secure pigments while the formula helps improve the appearance of porous areas.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203487453505,"sku":"148810","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148810-shopify.jpg?v=1790948545"},{"product_id":"goldwell-elumen-200ml-na-2","title":"Goldwell Elumen NA@2 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen NA@2 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe NA@2 Natural Ash Brown shade creates a deep, cool-toned brown result with natural character. Goldwell Elumen’s advanced direct-dye technology provides rich colour without oxidation, helping create a smooth, glossy finish.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNA@2 Natural Ash Brown:\u003c\/strong\u003e Creates a deep, cool brown result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrilliant shine:\u003c\/strong\u003e Helps create a smooth, reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides impressive durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses an acidic formula containing direct dyes that penetrate deep into the hair without oxidative activation. This helps anchor colour pigments while improving the appearance of porous areas.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203488043329,"sku":"148811","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148811-shopify.jpg?v=1790948549"},{"product_id":"goldwell-elumen-200ml-nn-8","title":"Goldwell Elumen NN@8 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen NN@8 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe \u003cstrong\u003eNN@8 Natural Blonde\u003c\/strong\u003e shade creates a balanced, natural-looking blonde result with neutral character. Goldwell Elumen’s advanced direct-dye technology works deep within the hair without oxidation to provide vibrant, long-lasting colour while helping leave the hair smooth, glossy and full of shine.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNN@8 Natural Blonde:\u003c\/strong\u003e Creates a balanced, natural-looking blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Delivers professional colour without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps replenish porous areas for a smoother, more reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Elumen pigments are anchored deep within the hair for impressive colour durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses an acidic formula that carries direct dyes deep into the hair without oxidative activation. The Magnet Effect helps anchor colour pigments, while the formula helps replenish porous areas of the hair structure for enhanced shine and a smoother-looking finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203488272705,"sku":"148812","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148812-shopify.jpg?v=1790948553"},{"product_id":"goldwell-elumen-200ml-nn-6","title":"Goldwell Elumen NN@6 - Hair Colour 200ml","description":"\u003chr\u003e\n\u003ch3 dir=\"auto\"\u003eGoldwell Elumen NN@6 - Hair Colour 200ml\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe NN@6 Natural Blonde shade creates a balanced, natural-looking blonde result with neutral character. Goldwell Elumen’s advanced direct-dye technology delivers vibrant colour without oxidation while helping leave hair smooth, glossy and luminous.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNN@6 Natural Blonde:\u003c\/strong\u003e Creates a balanced natural blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps create a smooth, reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides durable direct-dye results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen’s acidic formula carries direct dyes deep into the hair without oxidative activation. The Magnet Effect helps anchor pigments while the formula helps replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203488534849,"sku":"148813","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148813-shopify.jpg?v=1790948558"},{"product_id":"goldwell-elumen-200ml-plrose-10","title":"Goldwell Elumen PlRose@10 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen PlRose@10 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe PlRose@10 Pastel Rose shade creates a delicate pastel rose result on suitable pre-lightened hair. Goldwell Elumen’s advanced direct-dye technology provides luminous fashion colour without oxidative activation, helping create vibrant colour with exceptional shine.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlRose@10 Pastel Rose:\u003c\/strong\u003e Creates a delicate pastel rose result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant colour:\u003c\/strong\u003e Direct dyes provide luminous fashion results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps leave hair glossy and reflective.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses an acidic direct-dye formula that carries colour deep into the hair without oxidative activation. The technology helps anchor pigments and replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203488862529,"sku":"148814","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148814-shopify.jpg?v=1790948563"},{"product_id":"goldwell-elumen-200ml-plmint-10","title":"Goldwell Elumen PlMint@10 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen PlMint@10 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe PlMint@10 Pastel Mint shade creates a delicate pastel mint result on suitable pre-lightened hair. Goldwell Elumen’s advanced direct-dye technology provides luminous fashion colour without oxidation while helping hair maintain a glossy, smooth-looking finish.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlMint@10 Pastel Mint:\u003c\/strong\u003e Creates a delicate pastel mint result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLuminous fashion colour:\u003c\/strong\u003e Provides vibrant creative results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps leave hair glossy and reflective.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen’s acidic formula carries direct dyes deep into the hair without oxidative activation. Its technology helps anchor colour pigments and replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203489190209,"sku":"148815","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/goldwell_elumen_plmint_10.jpg?v=1789979382"},{"product_id":"goldwell-elumen-200ml-plblue-10","title":"Goldwell Elumen PlBlue@10 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen PlBlue@10 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe PlBlue@10 Pastel Blue shade creates a delicate pastel blue result on suitable pre-lightened hair. Goldwell Elumen’s advanced direct-dye technology provides luminous creative colour without oxidation while helping create a smooth, glossy finish.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlBlue@10 Pastel Blue:\u003c\/strong\u003e Creates a delicate pastel blue result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant fashion colour:\u003c\/strong\u003e Delivers luminous creative results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps leave hair glossy and reflective.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses an acidic direct-dye formula that carries colour deep into the hair without oxidative activation. The Magnet Effect helps anchor pigments while the formula helps replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203489354049,"sku":"148816","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148816-shopify.jpg?v=1790948567"},{"product_id":"goldwell-elumen-200ml-gy-9","title":"Goldwell Elumen Gy@9 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen Gy@9 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe Gy@9 Grey Blonde shade creates a cool grey-toned blonde result. Goldwell Elumen’s advanced direct-dye technology provides intense colour without oxidation while helping hair look smooth, glossy and luminous.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGy@9 Grey Blonde:\u003c\/strong\u003e Creates a cool grey-toned blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps create a reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides durable direct-dye results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen’s acidic formula carries direct dyes deep into the hair without oxidative activation. The Magnet Effect helps secure pigments, while the formula helps replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203489550657,"sku":"148817","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148817-shopify.jpg?v=1790948571"},{"product_id":"goldwell-elumen-200ml-gy-6","title":"Goldwell Elumen Gy@6 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen Gy@6 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe Gy@6 Grey Blonde shade creates a deeper cool grey-toned result. Goldwell Elumen’s advanced direct-dye technology works deep within the hair without oxidation to provide intense colour and a smooth, glossy finish.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGy@6 Grey Blonde:\u003c\/strong\u003e Creates a deeper cool grey-toned result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrilliant shine:\u003c\/strong\u003e Helps improve light reflection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides impressive durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses an acidic formula containing direct dyes that penetrate deep into the hair without oxidative activation. This helps anchor pigments while replenishing porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203489911105,"sku":"148818","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148818_2-shopify.jpg?v=1790949197"},{"product_id":"goldwell-elumen-200ml-yy-all","title":"Goldwell Elumen YY@all - Hair Colour 200ml","description":"\u003cp dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free colour system designed to deliver intense, long-lasting colour with exceptional shine and vibrant professional results.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe YY@all Yellow shade provides an intense pure yellow colour direction for creative colour services, colour mixing and customised formulations. Goldwell Elumen direct dyes provide highly concentrated colour without oxidative activation.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eYY@all Yellow:\u003c\/strong\u003e Provides an intense pure yellow colour direction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure shade:\u003c\/strong\u003e Ideal for creative colour services and customised formulations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free formula:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense colour:\u003c\/strong\u003e Delivers highly concentrated direct-dye results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Pure shades provide concentrated colour directions that can be intermixed to create customised creative results. The direct-dye formula works without oxidative activation for vibrant colour and exceptional shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203490435393,"sku":"148819","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148819-shopify.jpg?v=1790948623"},{"product_id":"goldwell-elumen-200ml-gk-all","title":"Goldwell Elumen Gk@all - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen Gk@all - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free colour system designed to deliver intense, long-lasting colour with exceptional shine and vibrant professional results.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe Gk@all Gold Copper shade provides a concentrated warm gold and copper colour direction for creative colour work and customised formulations. As an Elumen Pure shade, it can be mixed with other shades to customise professional colour results.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGk@all Gold Copper:\u003c\/strong\u003e Provides a concentrated warm gold-copper colour direction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure shade:\u003c\/strong\u003e Ideal for creative colour and colour formulation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense direct dye:\u003c\/strong\u003e Delivers vibrant, long-lasting colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eElumen Pure shades provide concentrated colour directions that can be intermixed for customised results. The direct-dye formula penetrates deep into the hair without oxidative activation for vibrant colour and exceptional shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203490992449,"sku":"148820","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148820-shopify.jpg?v=1790948625"},{"product_id":"goldwell-elumen-200ml-kk-all","title":"Goldwell Elumen KK@all - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen KK@all - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free colour system designed to deliver intense, long-lasting colour with exceptional shine and vibrant professional results.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe KK@all Copper shade delivers an intense pure copper colour direction for creative colour services, colour intensification and customised formulations. Goldwell Elumen direct dyes create vibrant colour without oxidative activation.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKK@all Copper:\u003c\/strong\u003e Provides an intense pure copper colour direction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure shade:\u003c\/strong\u003e Suitable for creative colour services and mixing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant colour:\u003c\/strong\u003e Provides intense, long-lasting direct-dye results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Pure shades provide concentrated colour pigments that can be intermixed to create customised shades. The acidic formula works without oxidative activation for vibrant colour and exceptional shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203491549505,"sku":"148821","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148821-shopify.jpg?v=1790948632"},{"product_id":"goldwell-elumen-200ml-rr-all","title":"Goldwell Elumen RR@all - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen RR@all - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free colour system designed to deliver intense, long-lasting colour with exceptional shine and vibrant professional results.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe RR@all Red shade delivers an intense pure red colour direction for creative colour services, colour intensification and customised formulations. Goldwell Elumen direct dyes create vibrant, long-lasting results without oxidative activation.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRR@all Red:\u003c\/strong\u003e Provides an intense pure red colour direction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure shade:\u003c\/strong\u003e Ideal for creative colour and colour mixing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense colour:\u003c\/strong\u003e Delivers vibrant, durable direct-dye results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Pure shades provide concentrated colour directions that can be intermixed to create customised results. The direct-dye technology works without oxidative activation for intense colour and exceptional shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203491975489,"sku":"148822","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148822-shopify.jpg?v=1790948633"},{"product_id":"goldwell-elumen-200ml-pk-all","title":"Goldwell Elumen Pk@all - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen Pk@all - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free colour system designed to deliver intense, long-lasting colour with exceptional shine and vibrant professional results.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe Pk@all Pink shade provides an intense pure pink colour direction for creative colour services and customised formulations. Goldwell Elumen direct dyes create vibrant, luminous results without oxidative activation.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePk@all Pink:\u003c\/strong\u003e Provides an intense pure pink colour direction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure shade:\u003c\/strong\u003e Ideal for creative colour services and mixing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant direct dye:\u003c\/strong\u003e Delivers intense, long-lasting colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Pure shades contain concentrated direct dyes that can be intermixed to create customised creative colour results. The acidic formula works without oxidative activation.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203492237633,"sku":"148823","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148823-shopify.jpg?v=1790948646"},{"product_id":"goldwell-elumen-200ml-rv-all","title":"Goldwell Elumen RV@all - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen RV@all - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free colour system designed to deliver intense, long-lasting colour with exceptional shine and vibrant professional results.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe RV@all Red Violet shade combines intense red and violet colour directions for creative colour services and customised formulations. Goldwell Elumen direct dyes provide vibrant, long-lasting colour without oxidative activation.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRV@all Red Violet:\u003c\/strong\u003e Combines intense red and violet tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure shade:\u003c\/strong\u003e Ideal for creative colour services and colour mixing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense colour:\u003c\/strong\u003e Provides vibrant, long-lasting results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Pure shades provide concentrated colour directions that can be mixed together to create customised results. Direct dyes penetrate deep into the hair without oxidative activation for vibrant colour and exceptional shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203492663617,"sku":"148824","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148824-shopify.jpg?v=1790948650"},{"product_id":"goldwell-elumen-200ml-vv-all","title":"Goldwell Elumen VV@all - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen VV@all - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free colour system designed to deliver intense, long-lasting colour with exceptional shine and vibrant professional results.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe VV@all Violet shade delivers an intense pure violet colour direction for creative colour services, intensification and customised formulations. Goldwell Elumen direct dyes provide vibrant colour without oxidative activation.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVV@all Violet:\u003c\/strong\u003e Provides an intense pure violet colour direction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure shade:\u003c\/strong\u003e Suitable for creative colour services and mixing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides vibrant direct-dye results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Pure shades contain concentrated direct dyes that can be intermixed for customised colour results. The acidic formula works without oxidative activation for intense colour and exceptional shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203492991297,"sku":"148825","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148825-shopify_0bb0ceaf-c96f-4ae4-a99e-dcffcefefe88.jpg?v=1790948655"},{"product_id":"goldwell-elumen-200ml-bl-all","title":"Goldwell Elumen Bl@all - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen Bl@all - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free colour system designed to deliver intense, long-lasting colour with exceptional shine and vibrant professional results.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe Bl@all Blue shade delivers an intense pure blue colour direction for creative colour services and customised formulations. Goldwell Elumen direct dyes provide vibrant, long-lasting colour without oxidative activation.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBl@all Blue:\u003c\/strong\u003e Provides an intense pure blue colour direction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure shade:\u003c\/strong\u003e Ideal for creative colour services and mixing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense direct dye:\u003c\/strong\u003e Delivers vibrant, long-lasting colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Pure shades provide concentrated colour directions that can be intermixed for customised creative results. The direct-dye formula works without oxidative activation for intense colour and exceptional shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203493318977,"sku":"148826","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148826-shopify.jpg?v=1790948658"},{"product_id":"goldwell-elumen-200ml-tq-all","title":"Goldwell Elumen Tq@all - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen Tq@all - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free colour system designed to deliver intense, long-lasting colour with exceptional shine and vibrant professional results.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe Tq@all Turquoise shade provides an intense pure turquoise colour direction for creative colour services and customised formulations. Goldwell Elumen direct dyes deliver vibrant colour without oxidative activation.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTq@all Turquoise:\u003c\/strong\u003e Provides an intense pure turquoise colour direction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure shade:\u003c\/strong\u003e Ideal for creative colour services and mixing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant colour:\u003c\/strong\u003e Delivers intense, long-lasting direct-dye results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Pure shades provide concentrated direct dyes that can be intermixed to create customised colour results. The acidic formula works without oxidative activation for vibrant colour and exceptional shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203493744961,"sku":"148827","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148827-shopify.jpg?v=1790948664"},{"product_id":"goldwell-elumen-200ml-gn-all","title":"Goldwell Elumen GN@all - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen Gn@all - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free colour system designed to deliver intense, long-lasting colour with exceptional shine and vibrant professional results.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe Gn@all Green shade provides an intense pure green colour direction for creative colour services and customised formulations. Goldwell Elumen direct dyes create vibrant, long-lasting colour without oxidative activation.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGn@all Green:\u003c\/strong\u003e Provides an intense pure green colour direction.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure shade:\u003c\/strong\u003e Suitable for creative colour services and mixing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntense colour:\u003c\/strong\u003e Delivers vibrant, durable direct-dye results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Pure shades provide concentrated colour directions that can be intermixed for customised results. The direct-dye formula penetrates deep into the hair without oxidative activation for intense colour and exceptional shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203494072641,"sku":"148828","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148828-shopify.jpg?v=1790948668"},{"product_id":"goldwell-elumen-200ml-clear","title":"Goldwell Elumen Clear - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen Clear - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free colour system designed to deliver professional colour customisation, exceptional shine and flexible salon results.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Clear is a colourless formula without direct dye pigments, designed to soften or dilute Elumen shades and provide greater flexibility when creating customised colour formulations. It can also be used to enhance the appearance of natural-looking shine.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eElumen Clear:\u003c\/strong\u003e A colourless formula without direct dye pigments.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour adjustment:\u003c\/strong\u003e Helps soften or dilute Elumen shades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional versatility:\u003c\/strong\u003e Ideal for customised Elumen colour formulations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnhanced shine:\u003c\/strong\u003e Can help create a glossy, luminous finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Clear works within the Elumen colour system to adjust colour intensity and create customised professional results. It can be combined with Elumen shades to modify the final colour result.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":46203494367553,"sku":"148829","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148829-shopify.jpg?v=1790948672"},{"product_id":"goldwell-elumen-200ml-nn-9","title":"Goldwell Elumen NN@9 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen NN@9 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe NN@9 Natural Blonde shade creates a natural-looking blonde result with neutral character and depth. Goldwell Elumen’s advanced direct-dye technology provides long-lasting colour while helping improve the appearance and shine of the hair.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNN@9 Natural Blonde:\u003c\/strong\u003e Creates a balanced natural-looking blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural colour results:\u003c\/strong\u003e Ideal for professional natural colour services.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps leave hair glossy and reflective.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Naturals are designed to provide natural-looking colour results using direct dyes without oxidative activation. The acidic formula helps anchor colour and replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":47216843424065,"sku":"151693","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/151693-shopify.jpg?v=1790948698"},{"product_id":"goldwell-elumen-200ml-nn-7","title":"Goldwell Elumen NN@7 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen NN@7 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe NN@7 Natural Blonde shade creates a balanced, natural-looking blonde result with neutral character. Goldwell Elumen’s advanced direct-dye technology works without oxidation to provide lasting colour and a glossy finish.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNN@7 Natural Blonde:\u003c\/strong\u003e Creates a balanced natural blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps create a smooth, reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides durable direct-dye results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses an acidic formula that carries direct dyes deep into the hair without oxidative activation. The Magnet Effect helps anchor pigments while the formula helps replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":47216843817281,"sku":"151692","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/151692-shopify.jpg?v=1790948694"},{"product_id":"goldwell-elumen-200ml-nn-5","title":"Goldwell Elumen NN@5 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen NN@5 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe NN@5 Natural Brown shade creates a balanced natural-looking brown result with neutral character. Goldwell Elumen’s advanced direct-dye technology provides rich, lasting colour without oxidation while helping hair look smooth and glossy.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNN@5 Natural Brown:\u003c\/strong\u003e Creates a balanced natural-looking brown result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps create a smooth, reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides durable direct-dye results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses an acidic direct-dye formula that penetrates deep into the hair without oxidative activation. The technology helps anchor colour pigments and replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":47216843948353,"sku":"151691","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/151691-shopify.jpg?v=1790948691"},{"product_id":"goldwell-elumen-200ml-nn-4","title":"Goldwell Elumen NN@4 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen NN@4 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe NN@4 Natural Brown shade creates a rich natural-looking brown result with balanced neutral character. Goldwell Elumen’s advanced direct-dye technology works deep within the hair without oxidation to deliver long-lasting colour and exceptional shine.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNN@4 Natural Brown:\u003c\/strong\u003e Creates a rich natural-looking brown result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrilliant shine:\u003c\/strong\u003e Helps leave hair glossy and reflective.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides impressive durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen’s acidic formula carries direct dyes deep into the hair without oxidative activation. The Magnet Effect helps anchor pigments while the formula helps replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":47216844079425,"sku":"151690","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/151690-shopify.jpg?v=1790948686"},{"product_id":"goldwell-elumen-200ml-sv-8","title":"Goldwell Elumen SV@8 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen SV@8 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe SV@8 Silver Violet Blonde shade creates a cool blonde result with refined silver and violet character. Goldwell Elumen’s advanced direct-dye technology works deep within the hair without oxidation to provide vibrant colour and a smooth, glossy finish.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSV@8 Silver Violet Blonde:\u003c\/strong\u003e Creates a cool, refined blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps create a smooth reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides impressive durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses an acidic direct-dye formula that carries colour deep into the hair without oxidative activation. The technology helps anchor pigments while replenishing porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":57955093512574,"sku":"157476","price":31.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/157476_2-shopify.jpg?v=1790948955"},{"product_id":"goldwell-elumen-200ml-pb-6","title":"Goldwell Elumen PB@6 - Hair Colour 200ml","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen PB@6 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe PB@6 Pearl Beige Blonde shade creates a refined beige blonde result with a soft pearl character. Goldwell Elumen’s advanced direct-dye technology works deep within the hair without oxidation to provide vibrant colour and a glossy, luminous finish.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePB@6 Pearl Beige Blonde:\u003c\/strong\u003e Creates a refined beige blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrilliant shine:\u003c\/strong\u003e Helps leave hair glossy and reflective.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides impressive direct-dye durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen’s acidic formula carries direct dyes deep into the hair without oxidative activation. The Magnet Effect helps secure pigments while the formula helps replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":57955099017598,"sku":"157477","price":31.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/157477_2-shopify_bf39ebaa-afae-417a-a01f-271db94371a4.jpg?v=1790948982"},{"product_id":"goldwell-elumen-200ml-gg-8","title":"Goldwell Elumen GG@8 - Hair Colour 200ml","description":"\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"LR5Y_W_content markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003eGoldwell Elumen GG@8 - Hair Colour 200ml\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe GG@8 Gold Gold Blonde shade creates an intense golden blonde result with a strong warm golden character. Goldwell Elumen’s advanced direct-dye technology works deep within the hair without oxidation to deliver vibrant colour, impressive durability and exceptional shine.\u003c\/p\u003e\n\u003ch3 dir=\"auto\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGG@8 Gold Gold Blonde:\u003c\/strong\u003e Creates an intense golden blonde result.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxidant-free hair colour:\u003c\/strong\u003e Works without peroxide or ammonia.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExceptional shine:\u003c\/strong\u003e Helps create a smooth, reflective finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting colour:\u003c\/strong\u003e Provides durable direct-dye results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 dir=\"auto\"\u003eElumen Colour Technology\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eGoldwell Elumen uses an acidic formula that carries direct dyes deep into the hair without oxidative activation. The Magnet Effect helps anchor pigments while the formula helps replenish porous areas for enhanced shine.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eFor professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":57955099148670,"sku":"157478","price":31.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/157478_2-shopify.jpg?v=1790949106"}],"url":"https:\/\/angelhairandbeauty.com\/collections\/goldwell-elumen.oembed","provider":"Angel Hair and Beauty Supplies","version":"1.0","type":"link"}