{"title":"L’Oréal Professionnel Dia Color","description":null,"products":[{"product_id":"dia-color-9","title":"L’Oréal Professionnel Dia Color 9 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 9 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 9 is a professional demi-permanent very light blonde hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 9 is a very light blonde natural shade, ideal for creating soft, balanced blonde results while enhancing the hair with beautiful shine, luminosity and natural-looking dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a strong colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 9 is designed for professional use. Always read the label and instructions on the packet, follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":48731236467009,"sku":"152694","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152694-shopify.jpg?v=1787125375"},{"product_id":"dia-color-1","title":"L’Oréal Professionnel Dia Color 1 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 1 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 1 is a professional demi-permanent black hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia for salon use.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 1 is the deepest black shade in the Dia Color palette, ideal for creating rich, intense colour with a glossy finish while enhancing the hair with beautiful shine and depth.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a strong colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 1 is designed for professional use. Always read the label and instructions on the packet, follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":48731236827457,"sku":"152693","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152693-shopify.jpg?v=1787125372"},{"product_id":"dia-color-8-31","title":"L’Oréal Professionnel Dia Color 8.31 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 8.31 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 8.31 is a professional demi-permanent warm brown hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 8.31 is a light blonde warm brown shade, ideal for creating warm, dimensional blonde results while enhancing the hair with beautiful shine, depth and richness.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 8.31 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":48731237646657,"sku":"152668","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152668-shopify.jpg?v=1787125307"},{"product_id":"dia-color-8","title":"L’Oréal Professionnel Dia Color 8 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 8 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 8 is a professional demi-permanent natural hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 8 is a light blonde natural shade, ideal for creating balanced, natural-looking blonde results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and cool brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 8 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":48731238039873,"sku":"152661","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152661-shopify_79d86aa8-7323-4737-a26a-e10de9048929.jpg?v=1787125298"},{"product_id":"dia-color-7","title":"L’Oréal Professionnel Dia Color 7 - Demi Permanent Hair Colour 60ml","description":"\u003ch1\u003eL’Oréal Professionnel Dia Color 7 - Demi Permanent Hair Colour 60ml\u003c\/h1\u003e\n\u003cp\u003eL’Oréal Dia Color 7 is a professional demi-permanent natural hair colour delivering glossy, natural-looking results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 7 is a blonde natural shade, ideal for creating balanced, natural-looking blonde results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and cool brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 7 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":48731238433089,"sku":"152660","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152660-shopify.jpg?v=1787125297"},{"product_id":"dia-color-6","title":"L’Oréal Professionnel Dia Color 6 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 6 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 6 is a professional demi-permanent hair colour delivering glossy, vibrant results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eDia Color 6 is a dark blonde natural shade, ideal for creating balanced, natural-looking colour while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 6 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":48731239186753,"sku":"152659","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152659-shopify.jpg?v=1787125249"},{"product_id":"dia-color-5","title":"L’Oréal Professionnel Dia Color 5 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 5 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 5 is a professional demi-permanent hair colour delivering glossy, vibrant results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eDia Color 5 is a light brown natural shade, ideal for creating balanced, natural-looking brunette results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 5 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":48731239612737,"sku":"152658","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152658-shopify.jpg?v=1787125247"},{"product_id":"dia-color-4","title":"L’Oréal Professionnel Dia Color 4 - Demi Permanent Hair Colour 60ml","description":"\u003ch3 class=\"isSelectedEnd\"\u003e\u003cspan\u003eL’Oréal Professionnel Dia Color 4 - Demi Permanent Hair Colour 60ml\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eL’Oréal Dia Color 4 is a natural brown shade, ideal for creating rich, natural-looking brunette results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eL’Oréal Dia Color 4 is a professional demi-permanent hair colour delivering glossy, vibrant results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eUp to 70% white coverage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e100% true-to-tone natural reflects\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e3x shinier colour\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eNo ammonia\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCustomisable colour results\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eFormula \u0026amp; Performance\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhich Developer to Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e6 Vol. (1.8%)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – For a soft colour deposit.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e9 Vol. (2.7%)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – For a regular colour deposit.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003e15 Vol. (4.5%)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – For a stronger colour deposit.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eProfessional Use\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eL’Oréal Professionnel Dia Color 4 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":48731239940417,"sku":"152657","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152657-shopify.jpg?v=1787125247"},{"product_id":"dia-color-9-13","title":"L’Oréal Professionnel Dia Color 9.13 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 9.13 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 9.13 is a professional demi-permanent cool brown hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia for salon use.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 9.13 is a very light blonde cool brown shade, ideal for creating soft, refined blonde results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and cool brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 9.13 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":48995635462465,"sku":"152666","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152666-shopify.jpg?v=1787125306"},{"product_id":"dia-color-4-15","title":"L’Oréal Professionnel Dia Color 4.15 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 4.15 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 4.15 is a professional demi-permanent cool brown hair colour delivering rich, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 4.15 is a deep brown cool brown shade, ideal for creating sophisticated brunette results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and cool brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 4.15 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":48995636478273,"sku":"152662","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152662-shopify.jpg?v=1787125299"},{"product_id":"dia-color-3","title":"L’Oréal Professionnel Dia Color 3 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 3 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 3 is a professional demi-permanent hair colour delivering glossy, vibrant results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eDia Color 3 is a dark brown natural shade, ideal for creating rich, deep brunette results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 3 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":54875798176126,"sku":"152656","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152656-shopify.jpg?v=1787125246"},{"product_id":"dia-color-7-1","title":"L’Oréal Professionnel Dia Color 7.1 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 7.1 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 7.1 is a professional demi-permanent ash hair colour delivering cool, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 7.1 is a blonde ash shade, ideal for creating cool, refined blonde results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 7.1 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55282951979390,"sku":"153878","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/153878-shopify.jpg?v=1787125386"},{"product_id":"dia-color-8-13","title":"L’Oréal Professionnel Dia Color 8.13 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 8.13 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 8.13 is a professional demi-permanent cool brown hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 8.13 is a light blonde cool brown shade, ideal for creating balanced, refined blonde results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and cool brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 8.13 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55282953159038,"sku":"153880","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/153880-shopify.jpg?v=1787125385"},{"product_id":"dia-color-6-1","title":"L’Oréal Professionnel Dia Color 6.1 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 6.1 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 6.1 is a professional demi-permanent ash hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia for salon use.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 6.1 is a dark blonde ash shade, ideal for creating refined, cool-toned blonde results while enhancing the hair with beautiful shine, depth and a natural-looking finish.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a strong colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 6.1 is designed for professional use. Always read the label and instructions on the packet, follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55312384852350,"sku":"152690","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152690-shopify.jpg?v=1787125367"},{"product_id":"dia-color-4-20","title":"L’Oréal Professionnel Dia Color 4.20 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 7 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 7 is a professional demi-permanent natural hair colour delivering glossy, natural-looking results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 7 is a blonde natural shade, ideal for creating balanced, natural-looking blonde results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and cool brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 7 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55312384950654,"sku":"152686","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152686-shopify.jpg?v=1787125360"},{"product_id":"dia-color-6-3","title":"L’Oréal Professionnel Dia Color 6.3 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 6.3 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 6.3 is a professional demi-permanent golden hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia for salon use.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 6.3 is a dark blonde gold shade, ideal for creating warm, luminous blonde results while enhancing the hair with beautiful shine, depth and natural-looking dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a strong colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 6.3 is designed for professional use. Always read the label and instructions on the packet, follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55312385180030,"sku":"152682","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152682-shopify.jpg?v=1787125352"},{"product_id":"dia-color-4-62","title":"L’Oréal Professionnel Dia Color 4.62 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 4.62 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 4.62 is a professional demi-permanent red hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia for salon use.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 4.62 is a medium brown red violet shade, ideal for creating rich, dimensional brunette colour with sophisticated red-violet reflects while enhancing the hair with beautiful shine and depth.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a strong colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 4.62 is designed for professional use. Always read the label and instructions on the packet, follow the m\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55312386130302,"sku":"152674","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152674-shopify.jpg?v=1787125321"},{"product_id":"dia-color-5-8","title":"L’Oréal Professionnel Dia Color 5.8 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 5.8 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 5.8 is a professional demi-permanent mocha hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia for salon use.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 5.8 is a light brown mocha shade, ideal for creating rich, sophisticated brunette results with warm depth while enhancing the hair with beautiful shine and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a strong colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 5.8 is designed for professional use. Always read the label and instructions on the packet, follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55312387113342,"sku":"152669","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152669-shopify.jpg?v=1787125310"},{"product_id":"dia-color-clear","title":"L’Oréal Professionnel Dia Color CLEAR - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color CLEAR - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color CLEAR is a professional demi-permanent clear gloss shade designed to dilute and pastelise colour while creating customised, luminous results without adding depth.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color CLEAR is a transparent shade within the professional Dia Color palette, ideal for diluting colour intensity, creating softer results and customising professional colour formulas.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eDilutes colour intensity\u003c\/strong\u003e – Helps create softer, more transparent colour results when mixed with other Dia Color shades.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal for pastelising\u003c\/strong\u003e – Allows professionals to create softer and more delicate colour effects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Provides greater flexibility when creating personalised colour formulas.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eGloss-enhancing results\u003c\/strong\u003e – Helps create luminous, high-shine colour finishes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eCLEAR is specifically designed to dilute and pastelise Dia Color shades, allowing professionals to customise colour intensity and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color CLEAR is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405806682494,"sku":"152695","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152695-shopify.jpg?v=1787125382"},{"product_id":"dia-color-8-1","title":"L’Oréal Professionnel Dia Color 8.1 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 8.1 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 8.1 is a professional demi-permanent ash hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia for salon use.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 8.1 is a light blonde ash shade, ideal for creating refined, cool-toned blonde results while enhancing the hair with beautiful shine, clarity and natural-looking dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a strong colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 8.1 is designed for professional use. Always read the label and instructions on the packet, follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405806780798,"sku":"152692","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152692-shopify.jpg?v=1787125376"},{"product_id":"dia-color-7-18","title":"L’Oréal Professionnel Dia Color 7.18 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 7.18 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 7.18 is a professional demi-permanent ash hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia for salon use.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 7.18 is a blonde ash shade, ideal for creating sophisticated, cool-toned blonde results while enhancing the hair with beautiful shine, depth and balanced natural-looking colour.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a strong colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 7.18 is designed for professional use. Always read the label and instructions on the packet, follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405806977406,"sku":"152691","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152691-shopify.jpg?v=1787125373"},{"product_id":"dia-color-5-1","title":"L’Oréal Professionnel Dia Color 5.1 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 5.1 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 5.1 is a professional demi-permanent ash hair colour delivering cool, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 5.1 is a light brown ash shade, ideal for creating cool, refined brunette results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and cool brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 5.1 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405807272318,"sku":"152688","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152688-shopify_2d13e22b-2f5c-41d4-ac9f-c6c4fccd3d46.jpg?v=1787125363"},{"product_id":"dia-color-8-2","title":"L’Oréal Professionnel Dia Color 8.2 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 8.2 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 8.2 is a professional demi-permanent iridescent hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 8.2 is a light blonde iridescent shade, ideal for creating soft, cool-toned blonde results while enhancing the hair with beautiful shine, subtle dimension and refined reflect.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a strong colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 8.2 is designed for professional use. Always read the label and instructions on the packet, follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405807403390,"sku":"152687","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152687-shopify.jpg?v=1787125362"},{"product_id":"dia-color-8-34","title":"L’Oréal Professionnel Dia Color 8.34 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 8.34 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 8.34 is a professional demi-permanent golden hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 8.34 is a light blonde gold shade with a warm copper reflect, ideal for creating luminous, multidimensional blonde results while enhancing the hair with beautiful shine and warmth.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a strong colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 8.34 is designed for professional use. Always read the label and instructions on the packet, follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405807632766,"sku":"152685","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152685-shopify.jpg?v=1787125359"},{"product_id":"dia-color-8-3","title":"L’Oréal Professionnel Dia Color 8.3 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 8.3 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 8.3 is a professional demi-permanent golden hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia for salon use.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 8.3 is a light blonde gold shade, ideal for creating warm, luminous blonde results while enhancing the hair with beautiful shine, richness and natural-looking dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a strong colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 8.3 is designed for professional use. Always read the label and instructions on the packet, follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405807763838,"sku":"152684","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152684-shopify.jpg?v=1787125356"},{"product_id":"dia-color-6-34","title":"L’Oréal Professionnel Dia Color 6.34 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 6.34 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 6.34 is a professional demi-permanent gold copper hair colour delivering warm, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 6.34 is a dark blonde gold copper shade, ideal for creating warm, luminous blonde results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 6.34 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405810024830,"sku":"152683","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152683-shopify.jpg?v=1787125356"},{"product_id":"dia-color-5-35","title":"L’Oréal Professionnel Dia Color 5.35 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 5.35 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 5.35 is a professional demi-permanent golden hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 5.35 is a light brown gold shade, ideal for creating warm, rich colour with golden luminosity while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a strong colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 5.35 is designed for professional use. Always read the label and instructions on the packet, follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405810188670,"sku":"152681","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152681-shopify.jpg?v=1787125352"},{"product_id":"dia-color-8-43","title":"L’Oréal Professionnel Dia Color 8.43 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 8.43 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 8.43 is a professional demi-permanent copper hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 8.43 is a light blonde copper gold shade, ideal for creating warm, luminous blonde results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 8.43 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405810319742,"sku":"152680","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152680-shopify.jpg?v=1787125341"},{"product_id":"dia-color-7-44","title":"L’Oréal Professionnel Dia Color 7.44 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 7.44 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 7.44 is a professional demi-permanent copper hair colour delivering vibrant, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 7.44 is a blonde intense copper shade, ideal for creating vibrant, warm blonde results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 7.44 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405810385278,"sku":"152679","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152679-shopify.jpg?v=1787125338"},{"product_id":"dia-color-6-45","title":"L’Oréal Professionnel Dia Color 6.45 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 6.45 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 6.45 is a professional demi-permanent copper hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 6.45 is a dark blonde copper shade with a rich, warm reflect, ideal for creating vibrant, dimensional colour while enhancing the hair with beautiful shine and depth.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a strong colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 6.45 is designed for professional use. Always read the label and instructions on the packet, follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405810614654,"sku":"152678","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152678-shopify_508537a7-01ea-4f5e-b84f-3367d254cbc9.jpg?v=1787125332"},{"product_id":"dia-color-5-4","title":"L’Oréal Professionnel Dia Color 5.4 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 5.4 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 5.4 is a professional demi-permanent copper hair colour delivering rich, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 5.4 is a light brown copper shade, ideal for creating warm, luminous brunette results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405810811262,"sku":"152677","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152677-shopify_a0e2f410-0c42-426f-b95e-2a9fe9d162ed.jpg?v=1787125329"},{"product_id":"dia-color-6-60","title":"L’Oréal Professionnel Dia Color 6.60 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 6.60 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 6.60 is a professional demi-permanent red hair colour delivering rich, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 6.60 is a dark blonde red shade, ideal for creating rich, vibrant colour results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 6.60 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405811007870,"sku":"152676","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152676-shopify.jpg?v=1787125332"},{"product_id":"dia-color-5-5","title":"L’Oréal Professionnel Dia Color 5.5 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 5.5 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 5.5 is a professional demi-permanent red hair colour delivering rich, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 5.5 is a light brown red shade, ideal for creating rich, warm brunette results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and cool brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 5.5 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405811106174,"sku":"152675","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152675-shopify.jpg?v=1787125330"},{"product_id":"dia-color-5-71","title":"L’Oréal Professionnel Dia Color 5.71 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 5.71 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 5.71 is a professional demi-permanent matte hair colour delivering rich, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 5.71 is a light brown matte shade, ideal for creating refined brunette results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and cool brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 5.71 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405811237246,"sku":"152673","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152673-shopify.jpg?v=1787125318"},{"product_id":"dia-color-9-82","title":"L’Oréal Professionnel Dia Color 9.82 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 9.82 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 9.82 is a professional demi-permanent mocha hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 9.82 is a very light blonde mocha shade, ideal for creating soft, sophisticated blonde results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and cool brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 9.82 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405811630462,"sku":"152672","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152672-shopify.jpg?v=1787125321"},{"product_id":"dia-color-7-8","title":"L’Oréal Professionnel Dia Color 7.8 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 7.8 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 7.8 is a professional demi-permanent mocha hair colour delivering rich, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 7.8 is a blonde mocha shade, ideal for creating warm, dimensional blonde results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and cool brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 7.8 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405812023678,"sku":"152671","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152671-shopify.jpg?v=1787125318"},{"product_id":"dia-color-6-84","title":"L’Oréal Professionnel Dia Color 6.84 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 6.84 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 6.84 is a professional demi-permanent mocha hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 6.84 is a dark blonde mocha shade with warm copper reflects, ideal for creating rich, multidimensional colour while enhancing the hair with beautiful shine, depth and a glossy finish.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a strong colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 6.84 is designed for professional use. Always read the label and instructions on the packet, follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405812220286,"sku":"152670","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152670-shopify.jpg?v=1787125310"},{"product_id":"dia-color-8-23","title":"L’Oréal Professionnel Dia Color 8.23 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 8.23 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 8.23 is a professional demi-permanent cool brown hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 8.23 is a light blonde cool brown shade, ideal for creating balanced, sophisticated blonde results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and cool brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 8.23 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e\n\u003ch1\u003eL’Oréal Professionnel Dia Color 5.71 - Demi Permanent Hair Colour 60ml\u003c\/h1\u003e\n\u003cp\u003eL’Oréal Dia Color 5.71 is a professional demi-permanent matte hair colour delivering rich, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 5.71 is a light brown matte shade, ideal for creating refined brunette results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and cool brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 5.71 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405812318590,"sku":"152665","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152665-shopify_dca56011-88c7-4b38-b846-e2ba70f7423f.jpg?v=1787125304"},{"product_id":"dia-color-7-13","title":"L’Oréal Professionnel Dia Color 7.13 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 7.13 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 7.13 is a professional demi-permanent ash gold hair colour delivering balanced, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 7.13 is a blonde ash gold shade, ideal for creating soft, balanced blonde results while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is formulated with up to 91% natural-origin ingredients, although the percentage varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eThe alkaline tone-on-tone formula provides professional colour performance while enhancing the hair's natural-looking colour, reflect and shine. Dia Color provides up to six weeks of gloss colour, making it ideal for refreshing existing colour, adding depth and dimension or blending white hair.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a stronger colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 7.13 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405812449662,"sku":"152664","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152664-shopify.jpg?v=1787125303"},{"product_id":"dia-color-6-23","title":"L’Oréal Professionnel Dia Color 6.23 - Demi Permanent Hair Colour 60ml","description":"\u003ch3\u003eL’Oréal Professionnel Dia Color 6.23 - Demi Permanent Hair Colour 60ml\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Dia Color 6.23 is a professional demi-permanent iridescent golden hair colour delivering luminous, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.\u003c\/p\u003e\n\u003cp\u003eL’Oréal Dia Color 6.23 is a dark blonde iridescent gold shade, ideal for creating soft, luminous blonde results with subtle warmth while enhancing the hair with beautiful shine, depth and dimension.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eUp to 70% white coverage\u003c\/strong\u003e – Helps blend and cover white hair while delivering natural-looking colour results.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e100% true-to-tone natural reflects\u003c\/strong\u003e – Creates natural-looking colour with authentic, true-to-tone reflects.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e3x shinier colour\u003c\/strong\u003e – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eNo ammonia\u003c\/strong\u003e – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eCustomisable colour results\u003c\/strong\u003e – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFormula \u0026amp; Performance\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.\u003c\/p\u003e\n\u003cp\u003eDia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.\u003c\/p\u003e\n\u003ch3\u003eWhich Developer to Use\u003c\/h3\u003e\n\u003cp\u003eDia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e6 Vol. (1.8%)\u003c\/strong\u003e – For a soft colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e9 Vol. (2.7%)\u003c\/strong\u003e – For a regular colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e15 Vol. (4.5%)\u003c\/strong\u003e – For a strong colour deposit.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProfessional Use\u003c\/h3\u003e\n\u003cp\u003eL’Oréal Professionnel Dia Color 6.23 is designed for professional use. Always read the label and instructions on the packet, follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55405812547966,"sku":"152663","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/152663-shopify.jpg?v=1787125298"}],"url":"https:\/\/angelhairandbeauty.com\/collections\/l-oreal-professionnel-dia-color.oembed","provider":"Angel Hair and Beauty Supplies","version":"1.0","type":"link"}