{"title":"L’Oréal Professionnel Dia Light","description":null,"products":[{"product_id":"loreal-dia-light-6-3","title":"L’Oréal Professionnel Dia Light 6.3 – Dark Golden Blonde 50ml","description":"\u003cp\u003eL'Oréal DIA Light 6.3 - Dark Golden Blonde 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202102120769,"sku":"129785","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129785-shopify.jpg?v=1787125416"},{"product_id":"loreal-dia-light-7-43","title":"L’Oréal Professionnel Dia Light 7.43 – Copper Gold Blonde 50ml","description":"\u003cp\u003eL'Oréal DIA Light 7.43 - Copper Golden Blonde 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202102219073,"sku":"129789","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129789-shopify.jpg?v=1787125443"},{"product_id":"loreal-dia-light-8","title":"L’Oréal Professionnel Dia Light 8 – Light Blonde 50ml","description":"\u003cp\u003eL'Oréal DIA Light 8 - Light Blonde 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202103333185,"sku":"129790","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129790-shopify.jpg?v=1787125443"},{"product_id":"loreal-dia-light-8-34","title":"L’Oréal Professionnel Dia Light 8.34 – Light Blonde Gold Copper 50ml","description":"\u003cp\u003eL'Oréal DIA Light 8.34 - Light Gold Copper Blonde 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202103431489,"sku":"129792","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129792-shopify.jpg?v=1787125448"},{"product_id":"loreal-dia-light-9-11","title":"L’Oréal Professionnel Dia Light 9.11 – Iceberg Milkshake 50ml","description":"\u003cp\u003eL'Oréal DIA Light 9.11 - Very Light Deep Ash Blonde Milkshake 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202201407809,"sku":"131069","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/131069-shopify.jpg?v=1787125474"},{"product_id":"loreal-dia-light-10-32","title":"L’Oréal Professionnel Dia Light 10.32 – Sandy Milkshake 50ml","description":"\u003cp\u003eL'Oréal DIA Light 10.32 - Golden Pearl Milkshake 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202201637185,"sku":"131070","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/131070-shopify.jpg?v=1787125469"},{"product_id":"loreal-dia-light-7-12","title":"L’Oréal Professionnel Dia Light 7.12 – Cool Beige 50ml","description":"\u003cp\u003eL'Oréal DIA Light 7.12 - Iridescent Ash Blonde 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202351354177,"sku":"135366","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/135366-shopify.jpg?v=1787125473"},{"product_id":"loreal-dia-light-7-4","title":"L’Oréal Professionnel Dia Light 7.4 – Copper Blonde 50ml","description":"\u003cp\u003eL'Oréal DIA Light 7.4 - Blonde Copper 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202351419713,"sku":"135367","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/135367-shopify.jpg?v=1787125468"},{"product_id":"loreal-dia-light-9-12","title":"L’Oréal Professionnel Dia Light 9.12 – Pearl Milkshake 50ml","description":"\u003cp\u003eL'Oréal DIA Light 9.12 - Very Light Ash Iridescent Blonde Milkshake 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202351452481,"sku":"135368","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/135368-shopify.jpg?v=1787125472"},{"product_id":"loreal-dia-light-10-21","title":"L’Oréal Professionnel Dia Light 10.21 – Pearl Sorbet Milkshake 50ml","description":"\u003cp\u003eL'Oréal DIA Light 10.21 - Iced Sorbet Milkshake 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202351616321,"sku":"135369","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/135369-shopify.jpg?v=1787125479"},{"product_id":"loreal-dia-light-10-22","title":"L’Oréal Professionnel Dia Light 10.22 – Iridescent Berry Milkshake 50ml","description":"\u003cp\u003eL'Oréal DIA Light 10.22 - Deep Iced Pearl Milkshake 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202400997697,"sku":"137382","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/137382-shopify.jpg?v=1787125481"},{"product_id":"loreal-dia-light-8-11","title":"L’Oréal Professionnel Dia Light 8.11 – Light Deep Ash Blonde 50ml","description":"\u003cp\u003eL'Oréal DIA Light 8.11 - Charcoal Milkshake 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202946715969,"sku":"143764","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/143764-shopify.jpg?v=1787125478"},{"product_id":"loreal-dia-light-9-1","title":"L’Oréal Professionnel Dia Light 9.1 – Icy Milkshake 50ml","description":"\u003cp\u003eL'Oréal DIA Light 9.1 - Light Ash Blonde Milkshake 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202946748737,"sku":"143765","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/143765-shopify.jpg?v=1787125481"},{"product_id":"loreal-dia-light-10-23","title":"L’Oréal Professionnel Dia Light 10.23 – Pearly Gold Milkshake 50ml","description":"\u003cp\u003eL'Oréal DIA Light 10.23 - Pearly Gold Milkshake 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202946814273,"sku":"143766","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/143766-shopify.jpg?v=1787125477"},{"product_id":"loreal-dia-light-7-01","title":"L’Oréal Professionnel Dia Light 7.01 – Natural Frost 50ml","description":"\u003cp\u003eL'Oréal DIA Light 7.01 - Natural Ash Blonde 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46203238416705,"sku":"146958","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/146958-shopify_bb40a099-49d2-4235-9aa4-ae118d9cac2c.jpg?v=1787125486"},{"product_id":"loreal-dia-light-8-21","title":"L’Oréal Professionnel Dia Light 8.21 – Icy Sorbet 50ml","description":"\u003cp\u003eL'Oréal DIA Light 8.21 -  Light Iridescent Blonde 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. 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Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. 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Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. 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DIA Light is great for offering a colour refresh to top up the vibrancy of your colour between your usual permanent colour services.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":47216879141185,"sku":"150075","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/150075-shopify.jpg?v=1787125518"},{"product_id":"dia-light-7-23","title":"L’Oréal Professionnel Dia Light 7.23 – Blonde Iridescent Gold 50ml","description":"\u003cp\u003eL'Oréal DIA Light 7.23 50ml.\u003c\/p\u003e\n\u003cp\u003eTone-on-tone hair colour ideal for previously coloured or weakened hair.\u003c\/p\u003e\n\u003cp\u003eL'Oréal's first acidic tone-on-tone colour creates glossy, luminous-looking reflects and vinyl shine whilst respecting the condition with natural-looking colour that gradually fades away.\u003c\/p\u003e\n\u003cp\u003eIdeal for previously coloured or weakened hair, or even for those that just want to add a subtle richness or gloss to their natural colour. DIA Light is great for offering a colour refresh to top up the vibrancy of your colour between your usual permanent colour services.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":47216879173953,"sku":"150074","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/150074-shopify.jpg?v=1787125518"},{"product_id":"dia-light-booster-matte","title":"L'Oréal Professionnel Dia Light Booster 50ml - Matte","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eL'Oréal Professionnel Dia Light Booster Matte is a professional colour additive designed to enhance matte reflects, refine unwanted warmth and create customised tonal results. 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Ideal for adjusting unwanted warmth and creating personalised reflects while maintaining a glossy finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":47216883597633,"sku":"150017","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/150017-shopify.jpg?v=1787125514"},{"product_id":"dia-light-booster-ash-blue","title":"L'Oréal Professionnel Dia Light Booster 50ml - Ash","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eL'Oréal Professionnel Dia Light Booster Ash is a professional colour additive designed to enhance ash reflects, boost neutralisation and improve colour visibility, even on darker hair bases. Part of the versatile Dia Light Booster range, it can be mixed with other Dia Light shades to create customised colour results and personalised tonal effects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing acidic gel-cream technology, Dia Light helps neutralise unwanted tones and refresh coloured lengths while delivering a glossy, vinyl-like finish. 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Part of the versatile Dia Light Booster range, it can be mixed with other Dia Light shades to create customised colour formulations and personalised cool-toned effects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing acidic gel-cream technology, Dia Light helps neutralise unwanted tones and refresh coloured lengths while delivering a glossy, vinyl-like finish. 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DIA Light is great for offering a colour refresh to top up the vibrancy of your colour between your usual permanent colour services.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":47216895426881,"sku":"148663","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148663-shopify.jpg?v=1787125498"},{"product_id":"dia-light-7-8","title":"L’Oréal Professionnel Dia Light 7.8 – Mocha Latte 50ml","description":"\u003cp\u003eL'Oréal DIA Light 7.8 50ml.\u003c\/p\u003e\n\n\u003cp\u003eTone-on-tone hair colour ideal for previously coloured or weakened hair.\u003c\/p\u003e\n\n\u003cp\u003eL'Oréal's first acidic tone-on-tone colour creates glossy, luminous-looking reflects and vinyl shine whilst respecting the condition with natural-looking colour that gradually fades away.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for previously coloured or weakened hair, or even for those that just want to add a subtle richness or gloss to their natural colour. DIA Light is great for offering a colour refresh to top up the vibrancy of your colour between your usual permanent colour services.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":47216895459649,"sku":"148662","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/148662-shopify.jpg?v=1787125494"},{"product_id":"loreal-dia-light-4","title":"L’Oréal Professionnel Dia Light 4 – Brown 50ml","description":"L'Oréal DIA Light 4 50ml.\u003cbr\u003e\r\n\u003cbr\u003e\r\nTone-on-tone hair colour ideal for previously coloured or weakened hair.\u003cbr\u003e\r\n\u003cbr\u003e\r\nL'Oréal's first acidic tone-on-tone colour creates glossy, luminous-looking reflects and vinyl shine whilst respecting the condition with natural-looking colour that gradually fades away.\u003cbr\u003e\r\n\u003cbr\u003e\r\nIdeal for previously coloured or weakened hair, or even for those that just want to add a subtle richness or gloss to their natural colour. DIA Light is great for offering a colour refresh to top up the vibrancy of your colour between your usual permanent colour services.","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55406247575934,"sku":"129774","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129774-shopify.jpg?v=1787125409"},{"product_id":"loreal-dia-light-5-07","title":"L’Oréal Professionnel Dia Light 5.07 – Sage 50ml","description":"L'Oréal DIA Light 5.07 50ml.\u003cbr\u003e\r\n\u003cbr\u003e\r\nTone-on-tone hair colour ideal for previously coloured or weakened hair.\u003cbr\u003e\r\n\u003cbr\u003e\r\nL'Oréal's first acidic tone-on-tone colour creates glossy, luminous-looking reflects and vinyl shine whilst respecting the condition with natural-looking colour that gradually fades away.\u003cbr\u003e\r\n\u003cbr\u003e\r\nIdeal for previously coloured or weakened hair, or even for those that just want to add a subtle richness or gloss to their natural colour. DIA Light is great for offering a colour refresh to top up the vibrancy of your colour between your usual permanent colour services.","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55406253212030,"sku":"131068","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/131068-shopify.jpg?v=1787125469"},{"product_id":"loreal-dia-light-5-66","title":"L’Oréal Professionnel Dia Light 5.66 – Light Brown Intense Red 50ml","description":"L'Oréal DIA Light 5.66 50ml.\u003cbr\u003e\r\n\u003cbr\u003e\r\nTone-on-tone hair colour ideal for previously coloured or weakened hair.\u003cbr\u003e\r\n\u003cbr\u003e\r\nL'Oréal's first acidic tone-on-tone colour creates glossy, luminous-looking reflects and vinyl shine whilst respecting the condition with natural-looking colour that gradually fades away.\u003cbr\u003e\r\n\u003cbr\u003e\r\nIdeal for previously coloured or weakened hair, or even for those that just want to add a subtle richness or gloss to their natural colour. DIA Light is great for offering a colour refresh to top up the vibrancy of your colour between your usual permanent colour services.","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55406256816510,"sku":"129782","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129782-shopify.jpg?v=1787125410"},{"product_id":"loreal-dia-light-6-34","title":"L’Oréal Professionnel Dia Light 6.34 – Dark Blonde Gold Copper 50ml","description":"L'Oréal DIA Light 6.34 50ml.\u003cbr\u003e\r\n\u003cbr\u003e\r\nTone-on-tone hair colour ideal for previously coloured or weakened hair.\u003cbr\u003e\r\n\u003cbr\u003e\r\nL'Oréal's first acidic tone-on-tone colour creates glossy, luminous-looking reflects and vinyl shine whilst respecting the condition with natural-looking colour that gradually fades away.\u003cbr\u003e\r\n\u003cbr\u003e\r\nIdeal for previously coloured or weakened hair, or even for those that just want to add a subtle richness or gloss to their natural colour. DIA Light is great for offering a colour refresh to top up the vibrancy of your colour between your usual permanent colour services.","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55406256947582,"sku":"129786","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129786-shopify.jpg?v=1787125418"},{"product_id":"loreal-dia-light-7-31","title":"L’Oréal Professionnel Dia Light 7.31 – Almond 50ml","description":"L'Oréal DIA Light 7.31 50ml.\u003cbr\u003e\r\n\u003cbr\u003e\r\nTone-on-tone hair colour ideal for previously coloured or weakened hair.\u003cbr\u003e\r\n\u003cbr\u003e\r\nL'Oréal's first acidic tone-on-tone colour creates glossy, luminous-looking reflects and vinyl shine whilst respecting the condition with natural-looking colour that gradually fades away.\u003cbr\u003e\r\n\u003cbr\u003e\r\nIdeal for previously coloured or weakened hair, or even for those that just want to add a subtle richness or gloss to their natural colour. DIA Light is great for offering a colour refresh to top up the vibrancy of your colour between your usual permanent colour services.","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55406257013118,"sku":"129788","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129788-shopify.jpg?v=1787125439"},{"product_id":"loreal-dia-light-8-24","title":"L'Oréal DIA Light 8.24","description":"","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55627838685566,"sku":"154537","price":15.23,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/154537-shopify.jpg?v=1787125698"},{"product_id":"loreal-dia-light-10-24","title":"L'Oréal DIA Light 10.24","description":"","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":55627841307006,"sku":"154538","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/154538-shopify.jpg?v=1787125550"},{"product_id":"dia-light-0-clear-60ml","title":"L'Oréal Dia Light 0 Clear Tone-On-Tone Colour 60ml","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel Dia Light 0 Clear is an ammonia-free, acidic demi-permanent colour designed to enhance gloss, dilute other shades and create a beautifully polished, luminous finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe clear formula is ideal for adding shine without depositing a conventional colour tone. It can also be used by salon professionals to customise Dia Light shades and soften tonal intensity where appropriate.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnhances shine and creates a glossy finish\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for diluting Dia Light shades\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps customise colour intensity\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAmmonia-free, low-pH formulation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSuitable for professional colour glossing services\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eResult\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eHair appears glossier and more luminous, with a polished finish and no intended added colour tone when used alone.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":56791221731710,"sku":"156388","price":15.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/156388-shopify.jpg?v=1787125711"},{"product_id":"dia-light-5-60ml","title":"L'Oréal Dia Light 5 Light Brown Tone-On-Tone Colour 60ml","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel Dia Light 5 Light Brown is an ammonia-free, acidic demi-permanent hair colour designed to refresh level 5 brunette tones and enhance natural-looking colour depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts light brown base offers a versatile option for refreshing faded colour and improving the appearance of previously coloured lengths. The glossy finish helps brunette hair look more vibrant, smooth and refined.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRefreshes light brown colour\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnhances natural-looking brunette depth\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAdds shine and colour vibrancy\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps revive faded lengths\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAmmonia-free, acidic demi-permanent formulation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eResult\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eA balanced light brown with refreshed depth, natural-looking richness and a glossy finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":56791236477310,"sku":"156390","price":15.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/156390-shopify_134c1e10-cd6d-47c4-9d46-315b7aa1c396.jpg?v=1787125724"},{"product_id":"dia-light-5-8-60ml","title":"L'Oréal Dia Light 5.8 Mocha Tone-On-Tone Colour 60ml","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel Dia Light 5.8 Mocha is an ammonia-free demi-permanent hair colour designed to create a sophisticated light brown with a cool, mocha-inspired tonal finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts level 5 depth is ideal for refreshing brunette lengths, adding a more refined appearance and enhancing shine. The mocha direction offers a versatile option for clients seeking a soft brunette result with understated tonal richness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCreates a sophisticated mocha brunette\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnhances light brown depth and richness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAdds gloss and colour vibrancy\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps refresh previously coloured lengths\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAmmonia-free, acidic demi-permanent formulation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eResult\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eA glossy light brown with a refined mocha reflection and a smooth, polished finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":56791293165950,"sku":"156393","price":15.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/156393-shopify.jpg?v=1787125754"},{"product_id":"dia-light-6-60ml","title":"L'Oréal Dia Light 6 Dark Blonde Tone-On-Tone Colour 60ml","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel Dia Light 6 Dark Blonde is an ammonia-free, acidic demi-permanent hair colour designed to refresh level 6 dark blonde hair with enhanced shine and tonal richness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts versatile depth sits between blonde and light brown, making it suitable for refining existing colour and refreshing previously coloured lengths. The glossy finish helps maintain a natural-looking result with improved vibrancy.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRefreshes dark blonde colour\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnhances tonal richness and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps revive faded colour-treated lengths\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCreates a smooth, glossy finish\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAmmonia-free, acidic demi-permanent formulation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eResult\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eA refreshed dark blonde with enhanced depth, natural-looking richness and a polished finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":56791294771582,"sku":"156394","price":15.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/156394-shopify.jpg?v=1787125766"},{"product_id":"dia-light-6-13-60ml","title":"L'Oréal Dia Light 6.13 Walnut Tone-On-Tone Colour 60ml","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel Dia Light 6.13 Walnut is an ammonia-free demi-permanent hair colour designed to create a balanced dark blonde with a sophisticated beige-brown, walnut-inspired reflection.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts level 6 depth and ash-gold tonal direction help balance warmth while maintaining a soft, natural-looking brunette-blonde result. It is ideal for refreshing colour-treated lengths and adding refined tonal dimension.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCreates a sophisticated walnut-inspired shade\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBalances cool and golden reflections\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnhances dark blonde depth and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps refresh faded colour\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAmmonia-free, acidic demi-permanent formulation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eResult\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eA refined dark blonde with soft walnut dimension and a glossy, balanced finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":56791295754622,"sku":"156395","price":15.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/156395-shopify.jpg?v=1787125770"},{"product_id":"dia-light-6-3-60ml","title":"L'Oréal Dia Light 6.3 Dark Golden Blonde Tone-On-Tone Colour 60ml","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel Dia Light 6.3 Dark Golden Blonde is an ammonia-free demi-permanent hair colour designed to refresh level 6 hair with warm, golden blonde reflections.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts golden tonal direction enhances warmth and creates a sunlit appearance without moving away from the depth of dark blonde. It is ideal for refreshing faded golden colour and adding richness and shine to previously coloured lengths.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnhances golden blonde reflections\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAdds warmth and visual richness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRefreshes faded dark blonde colour\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eImproves the appearance of shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAmmonia-free, acidic demi-permanent formulation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eResult\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eA warm, golden dark blonde with luminous reflections and a glossy, polished finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":56791297720702,"sku":"156396","price":15.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/156396-shopify.jpg?v=1787125783"},{"product_id":"dia-light-7-60ml","title":"L'Oréal Dia Light 7 Blonde Tone-On-Tone Colour 60ml","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel Dia Light 7 Blonde is an ammonia-free, acidic demi-permanent hair colour designed to refresh level 7 blonde hair with enhanced tonal richness and shine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts medium blonde depth is suited to refining existing colour, refreshing faded lengths and maintaining a polished blonde appearance. The versatile shade provides a useful option for professional colour services requiring a balanced blonde result.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRefreshes medium blonde colour\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnhances tonal richness and shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps revive faded colour-treated lengths\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCreates a smooth, glossy finish\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAmmonia-free, acidic demi-permanent formulation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eResult\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eA refreshed medium blonde with natural-looking depth and a glossy, polished finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":56791299654014,"sku":"156399","price":15.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/156399-shopify.jpg?v=1787125826"},{"product_id":"dia-light-7-01-60ml","title":"L'Oréal Dia Light 7.01 Natural Frost Tone-On-Tone Colour 60ml","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel Dia Light 7.01 Natural Frost is an ammonia-free demi-permanent hair colour designed to create a balanced medium blonde with a soft, cool-toned finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts level 7 base and natural-ash tonal direction help refine unwanted warmth while preserving a natural-looking blonde result. It is ideal for salon professionals seeking a more neutral, frosted appearance rather than an intensely silver tone.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCreates a natural, frosted blonde\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps refine unwanted warm reflections\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMaintains a balanced tonal appearance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEnhances shine and colour definition\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAmmonia-free, acidic demi-permanent formulation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eResult\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eA natural-looking medium blonde with a subtle cool reflection and a polished finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":56791302472062,"sku":"156400","price":15.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/156400-shopify_1509b65f-e259-459b-bd5a-39b50c97996d.jpg?v=1787125851"},{"product_id":"dia-light-7-12-60ml","title":"L'Oréal Dia Light 7.12 Cool Beige Tone-On-Tone Colour 60ml","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel Dia Light 7.12 Cool Beige is an ammonia-free demi-permanent hair colour designed to create a balanced medium blonde with cool beige reflections.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts level 7 base combines ash and violet tonal directions to help refine warmth while retaining a soft, wearable blonde appearance. It is ideal for refreshing colour-treated hair and creating a refined beige result.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCreates a cool beige blonde\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHelps refine unwanted warmth\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBalances cool tonal reflections\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAdds gloss and colour dimension\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAmmonia-free, acidic demi-permanent formulation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eResult\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eA sophisticated medium blonde with a cool beige reflection and a glossy, natural-looking finish.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":56791303750014,"sku":"156401","price":15.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/156401-shopify_991dcffa-39f2-4859-a2ba-9c58a2b3f29a.jpg?v=1787125864"}],"url":"https:\/\/angelhairandbeauty.com\/collections\/l-oreal-professionnel-dia-light.oembed?page=5","provider":"Angel Hair and Beauty Supplies","version":"1.0","type":"link"}