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Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202102120769,"sku":"129785","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129785-shopify.jpg?v=1787125416"},{"product_id":"loreal-dia-light-7","title":"L'Oreal DIA Light 7","description":"\u003cp\u003eL'Oréal DIA Light 7 -Blonde 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202102186305,"sku":"129787","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129787-shopify.jpg?v=1787125414"},{"product_id":"loreal-dia-light-7-43","title":"L'Oreal DIA Light 7.43","description":"\u003cp\u003eL'Oréal DIA Light 7.43 - Copper Golden Blonde 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202102219073,"sku":"129789","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129789-shopify.jpg?v=1787125443"},{"product_id":"loreal-dia-light-8","title":"L'Oreal DIA Light 8","description":"\u003cp\u003eL'Oréal DIA Light 8 - Light Blonde 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202103333185,"sku":"129790","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129790-shopify.jpg?v=1787125443"},{"product_id":"loreal-dia-light-8-3","title":"L'Oreal DIA Light 8.3","description":"\u003cp\u003eL'Oréal DIA Light 8.3 - Light Golden Blonde 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202103365953,"sku":"129791","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129791-shopify.jpg?v=1787125447"},{"product_id":"loreal-dia-light-8-34","title":"L'Oreal DIA Light 8.34","description":"\u003cp\u003eL'Oréal DIA Light 8.34 - Light Gold Copper Blonde 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202103431489,"sku":"129792","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129792-shopify.jpg?v=1787125448"},{"product_id":"loreal-dia-light-9-01","title":"L'Oreal DIA Light 9.01","description":"\u003cp\u003eL'Oréal DIA Light 9.01 - Very Light Natural Blonde Milkshake 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202103529793,"sku":"129793","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129793-shopify.jpg?v=1787125455"},{"product_id":"loreal-dia-light-9-02","title":"L'Oreal DIA Light 9.02","description":"\u003cp\u003eL'Oréal DIA Light 9.02 - Very Light Natural Iridescent Blonde Milkshake 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202103726401,"sku":"129794","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129794-shopify.jpg?v=1787125458"},{"product_id":"loreal-dia-light-9-03","title":"L'Oreal DIA Light 9.03","description":"\u003cp\u003eL'Oréal DIA Light 9.03- Very Light Natural Golden Blonde Milkshake 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202103791937,"sku":"129795","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129795-shopify_7f9a04f9-21fb-4b5d-9229-7d652b87b992.jpg?v=1787125454"},{"product_id":"loreal-dia-light-9-13","title":"L'Oreal DIA Light 9.13","description":"\u003cp\u003eL'Oréal DIA Light 9.13 - Very Light Beige Blonde 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202103824705,"sku":"129796","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129796-shopify.jpg?v=1787125458"},{"product_id":"loreal-dia-light-10-12","title":"L'Oreal DIA Light 10.12","description":"\u003cp\u003eL'Oréal DIA Light 10.12 - Frosty Pearl Milkshake 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202103890241,"sku":"129797","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129797-shopify.jpg?v=1787125454"},{"product_id":"loreal-dia-light-10-13","title":"L'Oreal DIA Light 10.13","description":"\u003cp\u003eL'Oréal DIA Light 10.13 - Golden Iced Milkshake 50ml.\u003c\/p\u003e\n\u003cp\u003eL'Oréal DIA Light is a demi-permanent, ammonia-free color line designed for professionals looking to enhance shine, add tone, and deliver a naturally luminous look. Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. With a unique acidic pH formula, DIA Light closes the hair cuticle, resulting in a smooth, polished finish with mirror-like shine—perfect for toning, glossing, or soft color refreshes.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits of L'Oréal DIA Light:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Demi-Permanent Gloss\u003c\/strong\u003e: Adds translucent color and incredible shine without lifting the base color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula\u003c\/strong\u003e: Gentle on hair and ideal for enhancing or correcting tone on pre-colored or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished Finish\u003c\/strong\u003e: Leaves hair with a smooth, glossy, and healthy-looking finish thanks to its acidic pH.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\n\u003cstrong\u003eHow to Apply L'Oréal DIA Light\u003c\/strong\u003e \u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eMixing Ratio\u003c\/strong\u003e: Combine DIA Light with the DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication\u003c\/strong\u003e: Apply on towel-dried hair, sectioning it for even coverage from roots to tips.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Time\u003c\/strong\u003e: Leave on for 5 to 20 minutes, depending on the desired tone intensity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRinse \u0026amp; Finish\u003c\/strong\u003e: Rinse thoroughly and condition if desired to seal in shine and maintain the glossy finish.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eChoose L'Oréal DIA Light for professional, high-shine glossing services that enhance tone and leave hair with a radiant, silky-smooth finish. \u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202103923009,"sku":"129798","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129798-shopify.jpg?v=1787125457"},{"product_id":"loreal-diactivateur-15-vol-4-5","title":"L'Oreal DIActivateur 15 Vol 4.5%","description":"\u003cp\u003eL'Oréal DIActivateur 15 Vol 4.5% - 1000ml.\u003c\/p\u003e\n\n\u003cp\u003eDIActivateur Developer 15-Volume is fully stabilised and buffered to ensure consistent and uniform colour results. Its creamy, rich formulas offer gentle controlled lightening and colouring action. This developer pairs with DIA Richesse and DIA Richesse Hi-Visibility.\u003c\/p\u003e\n\n\u003cp\u003eDIActivateur Developer 15-Volume is great for colour treated hair and sensitised hair; for more luminous colour; for corrective colour\/pre-colouration; for permed, smoothed, or straightened hair; and for refreshing and toning highlights.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202103955777,"sku":"129800","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129800_56d8f2e9-6646-4a59-89a5-3e6876c5ab60.jpg?v=1728981772"},{"product_id":"loreal-diactivateur-6-vol-1-8","title":"L'Oreal DIActivateur 6 Vol 1.8%","description":"\u003cp\u003eL'Oréal DIActivateur 6 Vol 1.8% - 1000ml.\u003c\/p\u003e\n\n\u003cp\u003eDIActivateur Developer 6-Volume is fully stabilised and buffered to ensure consistent and uniform colour results. Its creamy, rich formulas offer gentle controlled lightening  and colouring action. This developer pairs with DIA Light.\u003c\/p\u003e\n\n\u003cp\u003eDIActivateur Developer 6-Volume is great for colour treated hair and sensitised hair; for more luminous colour; for corrective colour\/pre-colouration; for permed, smoothed, or straightened hair; and for refreshing and toning highlights.\u003c\/p\u003e","brand":"L'Oreal","offers":[{"title":"Default Title","offer_id":46202104054081,"sku":"129801","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/129801_97dbe4f2-6b75-4239-b86f-3a9883147bbe.jpg?v=1728981777"},{"product_id":"loreal-diactivateur-9-vol-2-7","title":"L'Oreal DIActivateur 9 Vol 2.7%","description":"\u003cp\u003eL'Oréal DIActivateur 9 Vol 2.7% - 1000ml.\u003c\/p\u003e\n\n\u003cp\u003eDIActivateur Developer 9-Volume is fully stabilised and buffered to ensure consistent and uniform colour results. Its creamy, rich formulas offer gentle controlled lightening  and colouring action. 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Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. 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Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. 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Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. 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Ideal for clients with sensitized or color-treated hair, DIA Light gently deposits color while maintaining the hair’s integrity. 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