{"title":"New In","description":"","products":[{"product_id":"welloxon-perfect-9","title":"Wella Professionals Welloxon Perfect Developer 30V 9% 1L","description":"\u003cp\u003eWelloxon Perfect 9%\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Welloxon Perfect Wella Developer is revered by hairdressers around the world because of its creamy and eminently mixable formula. 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The Ultra-Blondes range is particularly suited to natural hair levels 5–8, helping to achieve lighter, more balanced blonde results while maintaining a lustrous, silky-looking finish.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe formula combines high-lift colour and tonal control in one colour service, making it a practical choice when a brighter blonde result is required alongside effective neutralisation of underlying warmth. The range includes a selection of blonde shades, from cooler, icy tones through to softer champagne results, allowing colourists to select the appropriate shade according to the client's starting level, underlying pigment and desired finished tone.\u003c\/p\u003e\n\u003cp\u003eMatrix SoColor Ultra-Blondes also features the brand's Pre-Bonded, Pre-Blended and Pre-Paired colour technology. 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The nourishing formula helps leave lengths feeling softer, smoother and more manageable, while adding a healthy-looking glossy finish without the need to rinse.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eAs part of the Matrix Food For Soft haircare range, the serum is designed to complement the complete system and can provide up to 7x more moisture when used with the shampoo, conditioner and treatment products. It helps seal in hydration for up to 72 hours, making it a practical addition to routines where dry-feeling hair needs lasting moisture and softness.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eThe 50ml hair oil can be used on wet or dry hair, offering several styling options. Apply before using heated styling tools for protection against temperatures of up to 230°C \/ 450°F, or smooth a small amount over dry hair as a finishing treatment to enhance shine and tame the appearance of frizz and dry ends.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMoisture-locking formula helps seal in hydration for up to 72 hours.\u003c\/li\u003e\n\u003cli\u003eProvides up to 7x more moisture when used with the complete Matrix Food For Soft system.\u003c\/li\u003e\n\u003cli\u003eHelps protect hair from heat up to 230°C \/ 450°F.\u003c\/li\u003e\n\u003cli\u003eContains avocado oil to nourish and soften dry-feeling hair.\u003c\/li\u003e\n\u003cli\u003eEnriched with hyaluronic acid to help attract and retain moisture.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft, smooth and more manageable.\u003c\/li\u003e\n\u003cli\u003eEnhances shine and natural-looking radiance.\u003c\/li\u003e\n\u003cli\u003eHelps improve the appearance of dry ends and frizz.\u003c\/li\u003e\n\u003cli\u003eSuitable for all hair textures, particularly dry or brittle hair.\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair.\u003c\/li\u003e\n\u003cli\u003eCan be used as a leave-in treatment, heat protectant or finishing hair oil.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003eFollowing shampoo and conditioner or a treatment mask, dispense several drops into the palms and distribute through wet or dry hair. Focus on the mid-lengths and ends, where hair can benefit from additional moisture and smoothing.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eLeave in and do not rinse. Style as usual, using the serum before heat styling for thermal protection. Alternatively, apply a small amount to dry hair as the final step in your routine to enhance smoothness, control the appearance of flyaways and add shine.\u003c\/p\u003e\n\u003cp\u003eFor high-porosity hair, additional product can be applied as required. Start with a small amount and build gradually to achieve the desired finish.\u003c\/p\u003e","brand":"Matrix Total Results","offers":[{"title":"Default Title","offer_id":46204653863233,"sku":"150983","price":17.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/150983-shopify.jpg?v=1772793382"},{"product_id":"matrix-food-for-soft-hydrating-shampoo-for-dry-hair-300ml","title":"Matrix Food For Soft  Shampoo 300ml for Dry Hair - Total Results","description":"\u003cp class=\"isSelectedEnd\"\u003eMatrix Food For Soft Hydrating Shampoo 300ml is a daily hydrating shampoo for dry, fragile hair, delivering moisture, softness, smoothness and shine while helping reduce frizz and porosity.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eDesigned for dry, dehydrated and fragile hair, Matrix Food For Soft Shampoo gently cleanses the scalp and hair while helping replenish essential moisture. Its lightweight, silky formula removes impurities and everyday build-up without leaving hair feeling stripped or excessively dry.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003ePart of the Matrix Food For Soft haircare system, the shampoo combines avocado oil and hyaluronic acid to help improve softness, smoothness and manageability. When used as part of the complete Food For Soft system with the conditioner or treatment mask and oil, it provides up to 7x more moisture for up to 72 hours, compared with a non-conditioning shampoo.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eHair is left feeling clean, hydrated and noticeably softer, with a smoother appearance and enhanced shine. The formula also helps reduce the look of frizz and flyaways while supporting a less porous feel. Suitable for daily use and colour-treated hair, making it a practical choice for maintaining moisture as part of a regular haircare routine.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProvides up to 72 hours of moisture when used as part of the Food For Soft system.\u003c\/li\u003e\n\u003cli\u003eHelps deliver 7x more moisture compared with a non-conditioning shampoo when used as directed within the system.\u003c\/li\u003e\n\u003cli\u003eGently cleanses the scalp and hair, helping remove impurities and build-up.\u003c\/li\u003e\n\u003cli\u003eLeaves dry hair feeling soft, smooth, hydrated and more manageable.\u003c\/li\u003e\n\u003cli\u003eHelps reduce the appearance of frizz, flyaways and roughness.\u003c\/li\u003e\n\u003cli\u003eSupports a smoother, less porous-looking hair finish.\u003c\/li\u003e\n\u003cli\u003eHelps enhance the appearance of natural-looking shine.\u003c\/li\u003e\n\u003cli\u003eFormulated with avocado oil and hyaluronic acid for nourishing hydration.\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use.\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCore Features \u0026amp; Technical Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProduct: Matrix Food For Soft Hydrating Shampoo\u003c\/li\u003e\n\u003cli\u003eProduct type: Hydrating shampoo\u003c\/li\u003e\n\u003cli\u003eSize: 300ml\u003c\/li\u003e\n\u003cli\u003eHair type: Dry, dehydrated and fragile hair\u003c\/li\u003e\n\u003cli\u003eUse: Daily cleansing and hydration\u003c\/li\u003e\n\u003cli\u003eKey ingredients: Avocado oil, sodium hyaluronate (hyaluronic acid), glycerin, sunflower seed oil and rosemary leaf extract\u003c\/li\u003e\n\u003cli\u003eFinish: Soft, smooth and glossy-looking\u003c\/li\u003e\n\u003cli\u003eColour-treated hair: Suitable\u003c\/li\u003e\n\u003cli\u003eSystem: Designed to be used with Food For Soft Conditioner or Treatment Mask \u0026amp; Oil\u003c\/li\u003e\n\u003cli\u003eFormula highlights: Contains dimethicone and amodimethicone to help smooth the hair surface and improve manageability\u003c\/li\u003e\n\u003cli\u003ePackaging dimensions: Not specified by the manufacturer; product dimensions may vary slightly depending on packaging batch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003eApply a coin-sized or approximately quarter-sized amount to wet hair. Massage through the scalp and lengths to create a rich lather, then rinse thoroughly. Repeat if required.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003eFor best results, follow with Matrix Food For Soft Conditioner or the Food For Soft Treatment Mask \u0026amp; Oil as part of the complete hydrating haircare routine.\u003c\/p\u003e\n\u003cp\u003eIn case of contact with eyes, rinse immediately and thoroughly with clean water.\u003c\/p\u003e","brand":"Matrix Total Results","offers":[{"title":"Default Title","offer_id":46204654485825,"sku":"150986","price":15.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/150986-shopify.jpg?v=1772793312"},{"product_id":"dolly-grey-sleeved-tie-neck","title":"Dolly Grey Sleeved Tie Neck","description":"\u003cp data-mce-fragment=\"1\"\u003eDolly Grey Sleeved Tie Neck\u003c\/p\u003e\n\u003cdiv class=\"product attribute overview\"\u003e\n\u003cdiv class=\"value\" itemprop=\"description\"\u003eThese dolly gowns come in a variety of colours and have sleeves and a tie neck.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"view-more\"\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"DMI","offers":[{"title":"Default Title","offer_id":47035572552001,"sku":"101526","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/101526.jpg?v=1704894384"},{"product_id":"comby-quick-blow-vent-brush","title":"Comby Quick Blow Vent Brush","description":"\u003cp\u003eComby Quick Blow Vent Brush\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLarge tunnel vent for fast and gentle blow-drying. This hairbrush accelerates the blow-drying process by allowing warm air to circulate directly at root level\u003c\/span\u003e\u003c\/p\u003e","brand":"Comby","offers":[{"title":"Default Title","offer_id":47035573961025,"sku":"117405","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/117405-shopify.jpg?v=1778231345"},{"product_id":"lash-fx-adhesive-strong-white-top","title":"Lash FX - Adhesive - Strong (White Top)","description":"\u003cp\u003e\u003cspan\u003eLash FX Strong Adhesive is the salon professional's choice. A quality adhesive that provides the perfect balance of strength, flexibility and setting time. Lashes last longer due to advanced technology providing an extra strong bond.\u003c\/span\u003e\u003c\/p\u003e","brand":"Lash Fx","offers":[{"title":"Default Title","offer_id":47035576353089,"sku":"130283","price":22.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/130283.jpg?v=1697110150"},{"product_id":"opi-edge-white-file-240","title":"OPI Edge White File 240","description":"\u003cp\u003eOPI Edge White File - 240 grit.\u003c\/p\u003e\n\n\u003cp\u003eGentle, 240-grit, cushioned board file for natural nails and wrap services with no black residue, delivering fast reductions and precise edges.\u003c\/p\u003e","brand":"Opi","offers":[{"title":"Default Title","offer_id":47035580121409,"sku":"139973","price":7.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/139973.jpg?v=1697110183"},{"product_id":"ys-park-tail-101-basic-tail-pink","title":"YS Park - Tail - 101 (Basic Tail)  Pink","description":"\u003cp\u003eYS Park - Tail - 101 (Basic Tail)  Pink\u003c\/p\u003e\n\n\u003cp\u003eBasic tail comb made of high-grade super plastic used in the part of aircraft with excellent resistance to heat and chemical. Plastic-type ideal for winding and weaving. The one in Carbon Black contains carbon for anti-static. The shortened tooth on the edge of the comb called Parting Space Head for easy sectioning. The gaps between the teeth are getting narrower called Gradual Narrowing Pitch for even tension. It was developed with ideas from salon work and has been supported by many professionals around the world.\u003c\/p\u003e\n\n\u003cp\u003eSize：216mm\u003c\/p\u003e\n\n\u003cp\u003eWeight：7g\u003c\/p\u003e","brand":"YS Park","offers":[{"title":"Default Title","offer_id":47035581268289,"sku":"144442","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/144442.jpg?v=1697110197"},{"product_id":"ys-park-tail-101-basic-tail-red","title":"YS Park - Tail - 101 (Basic Tail) - Red","description":"\u003cp\u003eYS Park - Tail - 101 (Basic Tail) - Red\u003c\/p\u003e\n\n\u003cp\u003eBasic tail comb made of high-grade super plastic used in the part of aircraft with excellent resistance to heat and chemical. Plastic-type ideal for winding and weaving. The one in Carbon Black contains carbon for anti-static. The shortened tooth on the edge of the comb called Parting Space Head for easy sectioning. The gaps between the teeth are getting narrower called Gradual Narrowing Pitch for even tension. It was developed with ideas from salon work and has been supported by many professionals around the world.\u003c\/p\u003e\n\n\u003cp\u003eSize：216mm\u003c\/p\u003e\n\n\u003cp\u003eWeight：7g\u003c\/p\u003e","brand":"YS Park","offers":[{"title":"Default Title","offer_id":47035581366593,"sku":"144444","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/144444.jpg?v=1697110198"},{"product_id":"ys-park-tail-111-fine-tooth-pink","title":"YS Park - Tail - 111 (Fine Tooth) - Pink","description":"\u003cp\u003eYS Park - Tail - 111 (Fine Tooth) - Pink\u003c\/p\u003e\n\n\u003cp\u003eTail comb with fine teeth for greater tension. It contains high-grade super plastic used in the part of aircraft with excellent resistance to heat and chemical. The shortened tooth on the edge of the comb called Parting Space Head for easy sectioning. The gaps between the teeth are getting narrower called Gradual Narrowing Pitch for even tension. It was developed with ideas from salon work and has been supported by many professionals around the world.\u003c\/p\u003e\n\n\u003cp\u003eSize：220mm\u003c\/p\u003e\n\n\u003cp\u003eWeight：7g\u003c\/p\u003e","brand":"YS Park","offers":[{"title":"Default Title","offer_id":47035581399361,"sku":"144457","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/144457.jpg?v=1697110198"},{"product_id":"ys-park-tail-111-fine-tooth-red","title":"YS Park - Tail - 111 (Fine Tooth) - Red","description":"\u003cp\u003eYS Park - Tail - 111 (Fine Tooth) - Red\u003c\/p\u003e\n\n\u003cp\u003eTail comb with fine teeth for greater tension. It contains high-grade super plastic used in the part of aircraft with excellent resistance to heat and chemical. The shortened tooth on the edge of the comb called Parting Space Head for easy sectioning. The gaps between the teeth are getting narrower called Gradual Narrowing Pitch for even tension. It was developed with ideas from salon work and has been supported by many professionals around the world.\u003c\/p\u003e\n\n\u003cp\u003eSize：220mm\u003c\/p\u003e\n\n\u003cp\u003eWeight：7g\u003c\/p\u003e","brand":"YS Park","offers":[{"title":"Default Title","offer_id":47035581694273,"sku":"144458","price":10.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/144458.jpg?v=1697110201"},{"product_id":"ys-park-guide-g01-white","title":"YS Park - Guide - G01 - White","description":"\u003cp\u003eYS Park - Guide - G01 - White\u003c\/p\u003e\n\n\u003cp\u003eGuide Comb\u003c\/p\u003e\n\n\u003cp\u003eWinding Tail Comb designed as same as YS-101 with laser printing of the scale on a ruler which will not come off. The scale on the spine allows you to measure the length of hair precisely.\u003c\/p\u003e\n\n\u003cp\u003eSize：216mm\u003c\/p\u003e\n\n\u003cp\u003eWeight：7g\u003c\/p\u003e","brand":"YS Park","offers":[{"title":"Default Title","offer_id":47035581858113,"sku":"144470","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/144470.jpg?v=1697110204"},{"product_id":"ys-park-barber-280-clipper-cut-black","title":"YS Park - Barber - 280 (Clipper \u0026 Cut) - Black","description":"\u003cp\u003eYS Park - Barber - 280 (Clipper \u0026amp; Cut) - Black\u003c\/p\u003e\n\n\u003cp\u003eDual function of clipper comb and cutting comb. The concave top enables you to measure an angle of 90degrees precisely.\u003c\/p\u003e\n\n\u003cp\u003eSize：195mm\u003c\/p\u003e\n\n\u003cp\u003eWeight：19g\u003c\/p\u003e","brand":"YS Park","offers":[{"title":"Default Title","offer_id":47035582120257,"sku":"144486","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/144486.jpg?v=1697110205"},{"product_id":"ys-park-cutting-337-quick-round-tooth-white","title":"YS Park - Cutting - 337 (Quick Round Tooth) - White","description":"\u003cp\u003eYS Park - Cutting - 337 (Quick Round Tooth) - White\u003c\/p\u003e\n\n\u003cp\u003eBasic type with rough teeth of ROUND TEETH for less tension.\u003c\/p\u003e\n\n\u003cp\u003eIt is made of high-grade super plastic used in the part of aircraft with excellent resistance to heat and chemical. The one in Carbon Black contains carbon for anti-static. The shortened tooth on the edge of the comb called Parting Space Head for easy sectioning. Centimetre module holes provide the strength of the tips of the tooth either flexibility of the whole body of the comb. 1 cm interval holes enable you to measure the precise length. It was developed with ideas from salon work and has been supported by many professionals around the world.\u003c\/p\u003e\n\n\u003cp\u003eSize：190mm\u003c\/p\u003e\n\n\u003cp\u003eWeight：11g\u003c\/p\u003e","brand":"YS Park","offers":[{"title":"Default Title","offer_id":47035582153025,"sku":"144532","price":13.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/144532.jpg?v=1697110205"},{"product_id":"ys-park-tail-101-basic-tail-white","title":"YS Park - Tail - 101 (Basic Tail) - White","description":"\u003cp\u003eYS Park - Tail - 101 (Basic Tail) - White\u003c\/p\u003e\n\n\u003cp\u003eBasic tail comb made of high-grade super plastic used in the part of aircraft with excellent resistance to heat and chemical. Plastic-type ideal for winding and weaving. The one in Carbon Black contains carbon for anti-static. The shortened tooth on the edge of the comb called Parting Space Head for easy sectioning. The gaps between the teeth are getting narrower called Gradual Narrowing Pitch for even tension. It was developed with ideas from salon work and has been supported by many professionals around the world.\u003c\/p\u003e\n\n\u003cp\u003eSize：216mm\u003c\/p\u003e\n\n\u003cp\u003eWeight：7g\u003c\/p\u003e","brand":"YS Park","offers":[{"title":"Default Title","offer_id":47035586314561,"sku":"145429","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/145429_3da1256c-541f-466f-83c8-6fcadb773128.jpg?v=1724068218"},{"product_id":"ys-park-colour-645-colour-brush-black","title":"YS Park - Colour - 645 (Colour Brush) - Black","description":"\u003cp\u003eYS Park - Colour - 645 (Colour Brush) - Black\u003c\/p\u003e\n\n\u003cp\u003eThis wavy easy-grip handle enables easy grip even whilst wearing the gloves. It can be used with a tail comb for highlight.\u003c\/p\u003e\n\n\u003cp\u003eSize：165mm\u003c\/p\u003e\n\n\u003cp\u003eWeight：35g\u003c\/p\u003e","brand":"YS Park","offers":[{"title":"Default Title","offer_id":47035588903233,"sku":"145432","price":10.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/145432_102249db-23fe-4cd0-bc26-204edc719624.jpg?v=1724247167"},{"product_id":"ys-park-barber-slim-282-white","title":"YS Park - Barber - Slim 282 - White","description":"\u003cp\u003eYS Park - Barber - Slim 282 - White\u003c\/p\u003e\n\n\u003cp\u003eFor clipper over comb. This is thinner than YS-282, so the body is more flexible and ideal for cutting close to the scalp.\u003c\/p\u003e\n\n\u003cp\u003eSize：240mm\u003c\/p\u003e","brand":"YS Park","offers":[{"title":"Default Title","offer_id":47035588968769,"sku":"145650","price":14.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/6729\/1713\/files\/145650.jpg?v=1704894475"},{"product_id":"ys-park-barber-slim-282-carbon-black","title":"YS Park - Barber - Slim 282 - Carbon Black","description":"\u003cp\u003eYS Park - Barber - Slim 282 - Carbon Black\u003c\/p\u003e\n\n\u003cp\u003eFor clipper over comb. 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