L'Oreal DIA Richesse 4.20

L'Oréal DIA Richesse 4.20 - Iridescent Burgundy 50ml.

L'Oréal DIA Richesse is a demi-permanent color range that offers luminous, natural-looking color with beautiful shine and no ammonia. Ideal for first-time color clients or those looking to enhance their natural shade, DIA Richesse delivers a soft, blended finish with up to 70% gray coverage. Its unique, conditioning formula provides a gentle yet radiant color experience, leaving hair looking healthy, glossy, and full of life.

Key Benefits of L'Oréal DIA Richesse:

• Professional, Demi-Permanent Color: Perfect for adding depth, enhancing natural color, or blending grays without commitment.
• Ammonia-Free Formula: Provides a gentle, pleasant color experience with minimal odor.
• Smooth, Conditioning Finish: Leaves hair soft, shiny, and full of dimension, thanks to conditioning agents.

How to Apply L'Oréal DIA Richesse 

1. Mixing Ratio: Mix DIA Richesse with the dedicated DIACTIVATEUR developer at a 1:1.5 ratio (50ml color with 75ml developer).
2. Application: Apply on towel-dried hair, sectioning carefully to ensure even saturation for the best color results.
3. Processing Time: Process for 20 minutes, or up to 30 minutes for more intensity or gray blending.
4. Rinse & Condition: Rinse thoroughly and follow with a conditioner to lock in the color and add extra shine.