SoColor Cult Direct - Red Hot

Matrix SoColor Cult Direct - Red Hot - 118ml.

SoColor Cult is a semi-permanent technology, ideal for vivid colour after bleaching. A conditioning formula optimal for long-lasting vivid colour with a professional touch.

The Pixel perfect no-bleed application allows precise techniques for the best results and thanks to maximum pigment deposit, it washes of clear. No run off means all the colour is loaded on to the strand and the tube has 2x more conditioning, even after pre-lightening which makes for glossy, reflective vivid hair.