Proclere Freeze Ice Lites Pre Colour Primer 250ml is a prime and prep hair prior to colour applications with this intensive treatment to ensure an even base for optimal colour results. Pre Colour Primer improves condition, shine, locks in moisture and provides radiant, long lasting colour vibrancy. Perfect for all colour and bleach applications, Pre Colour Primer evens the porosity of the hair structure to allow colour pigments to absorb evenly to each hair strand. Formulated with an amino acid complex found naturally in hair, Pre Colour Primer helps nourish and protect for shiny, flawless colour results every time.