INNOluxe Platinum Shampoo - 250ml.

Luxurious deep purple shampoo - neutralises yellow pigments in the hair, leaving a cool tone while nourishing and adding a boost of shine. Ideal for grey, super-lightened or de-coloured hair. Its violet pigment tones down unwanted yellow, light blonde or streaked hair.

For blondes that constantly strive for whiter, brighter colour. Use this shampoo every other wash to keep your perfect blonde tone. With vitamin B5, oils rich in vitamin E Platinum shampoo adds moisture, hydration and shine. Protects against environmental pollution, leaves the hair hydrated and replenished.

Gives hair shine, softness and vitality with its formula containing.

Apply to damp hair and massage into a lather. For greater toning, leave for 3–5 minutes, then rinse thoroughly. If the desired colour effect is achieved, alternate with a suitable colour safe shampoo to avoid over-pigmenting.

Available in 250ml and 500ml.