Serie Expert - Vitamino Color Spectrum - Purple Shampoo

'Oreal Professionnel Vitamino Color Spectrum Professional Yellow Tones Neutralizing Shampoo for Blonde hair, purple dyes to neutralize yellow undertones. Formulated with purple dyes & caring agents.

System helps to lock in your day 1 color spectrum with all 5 dimensions*. The system helps to lock dyes in the fiber to lock in your day 1 color vibrancy up to 100 days*. Hair is cleansed, instantly nourished & stronger.

The result on all 5 color dimensions**:

• 1. Shine: ultra-high glass shine.
• 2. Saturation: rich vibrant color.
• 3. Contrast: optimal/distinctive depth between multiple shades.
• 4. Tone: unwanted reflects are neutralized.
• 5. Brightness: level of lightness or darkness are well preserved.
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• *Instrumental test with full Vitamino Color Spectrum system
• **Instrumental test with full Vitamino Color Spectrum system after 4 weeks