Color Touch 77/45 - Medium Intensive Red Mahogany Blonde

Wella Color Touch is a demi-permanent hair color line celebrated for its professional quality, offering vibrant shades with natural tones and a glossy finish. Developed with advanced Light2Color Complex, it is designed to enhance the hair’s natural reflectivity, providing stunning multi-dimensional color results and brilliant shine. Color Touch’s gentle, ammonia-free formula is perfect for clients looking for a low-commitment color solution with up to 63% more shine compared to non-colored hair. It's an excellent choice for toning, adding rich shades, or refreshing faded colors, ensuring beautiful, sophisticated color transitions that last.

Application Steps for Professionals

1. Preparation: Start by wearing gloves and prepare a coloring bowl and brush. Mix Color Touch with the recommended Color Touch Emulsion (1.9% or 4%) in a 1:2 ratio. For a deeper tone, use the 4% emulsion.

2. Sectioning: Divide the hair into manageable sections to ensure even application, typically starting from the nape and working upwards.

3. Application:

   • Apply the color mixture to dry hair.
   • For an even tone, start from the roots and work through the lengths and ends.
   • For a refreshed or glossed look, apply the color mainly through mid-lengths and ends.

4. Processing Time:

   • For natural coverage or toning, process for 20 minutes.
   • For vibrant color or gray blending, leave on for up to 20-25 minutes, adjusting based on desired intensity.

5. Rinsing: After processing, rinse the hair thoroughly with warm water until the water runs clear. Avoid shampooing immediately afterward to preserve the color’s vibrancy.

6. Conditioning: Follow up with a color-protecting conditioner or mask to lock in the color and add extra shine.

Professional Tips:

• Use Color Touch for low-commitment clients or those looking to experiment with different shades.
• Great for clients with up to 50% gray coverage who prefer a natural, blended look.
• Ideal for adding depth and dimension to previously lightened or faded color.

Wella Color Touch is trusted in professional salons for creating luminous, long-lasting color with a natural look and feel.