Wella Professionals Color Touch Plus 77/07 Intense Medium Natural Blonde - Demi-Permanent Hair Colour - 60ml

Color Touch Plus - Intense Medium Blonde/Natural Brown

Wella Professionals’ Color Touch Plus is a demi-permanent hair color line that offers richer coverage and vibrant shine, specifically designed for clients seeking a gentle color option with more gray coverage. Formulated with an ammonia-free base, Color Touch Plus uses Advanced Light2Color Complex, which enhances color vibrancy, depth, and shine, leaving hair with a glossy, multidimensional finish.

Key Benefits for Professionals

1. Enhanced Gray Coverage: Unlike typical demi-permanent colors, Color Touch Plus offers up to 70% gray coverage, making it ideal for clients with moderate gray who want natural-looking coverage without permanent color commitment.

2. High Shine & Natural Gloss: Color Touch Plus provides a radiant, glossy finish that is both vibrant and natural-looking. The Light2Color Complex ensures the hair reflects light beautifully, resulting in a luminous shine.

3. Gentle Formula: The ammonia-free, pH-balanced formula is designed to be gentle on the hair and scalp, reducing the potential for damage and making it an excellent option for clients looking for a low-maintenance, conditioning color.

4. Multi-Dimensional Color: The demi-permanent nature of Color Touch Plus creates tonal variation and depth, enhancing the hair’s natural highlights and providing multi-dimensional, true-to-tone results.

5. Easy Color Refresh: For clients who previously had permanent color, Color Touch Plus is an ideal option for refreshing faded color or adding depth between permanent color treatments, creating a natural progression and beautifully blended results.

6. Versatile Application: Color Touch Plus can be used for various techniques, from root touch-ups and gray blending to creating soft tonal enhancements, providing stylists with flexible options to achieve tailored results.

Professionals love Color Touch Plus for clients desiring a low-commitment, high-gloss color that’s gentle yet effective, and ideal for enhancing or blending grays. It’s an excellent solution for anyone seeking a radiant color boost while preserving the hair's natural texture and health.