Color Wow Root Cover Up Platinum 2.1g

Color Wow Root Cover Up Platinum 2.1g instantly conceals grey roots and dark regrowth, refreshes platinum blonde hair and fills sparse areas with natural-looking, water-resistant coverage between colour appointments.

This multi-award-winning root touch-up powder uses reflective mineral pigments to blend seamlessly into icy, platinum and silver blonde hair. The lightweight formula gives hair a natural, multi-dimensional finish without stickiness, oiliness, dullness or dryness.

Key Benefits

• Instantly covers grey roots, dark regrowth and sparse areas without peroxide.

• Water-resistant formula stays in place until your next shampoo.

• Reflective mineral powder creates natural-looking, multi-dimensional coverage.

• Compact design with dual-ended brush makes application easy at home or on the go.

How to Apply

1. Start with dry hair – Ensure your hair is completely dry before application.

2. Pick up the powder – Use the smaller end of the dual-ended brush to pick up a small amount of Root Cover Up.

3. Apply to the roots – Gently brush the powder directly onto grey roots, dark regrowth or sparse areas, starting at the scalp and working outwards.

4. Build coverage – Add more powder in light layers until you achieve your desired level of coverage. Blend gently for a seamless finish.

5. Style as usual – Once applied, leave the powder in place and style your hair as normal.

6. Wash out with shampoo – The water-resistant formula remains in place until your next shampoo.

Tip: Use a light hand and build the coverage gradually for the most natural-looking result.

• Instant root coverage – Conceals grey roots and unwanted regrowth in seconds for a freshly coloured look between salon appointments.
• Water-resistant formula – Stays in place through sweat, rain and swimming, then washes away completely with shampoo.
• Natural-looking finish – Reflective mineral pigments create a multi-dimensional effect that blends seamlessly with your existing hair colour.
• Versatile root concealer – Helps cover greys, extend highlights, fill sparse areas and create the appearance of a fuller hairline.
• Precise application – The pressed powder and brush allow targeted application without the stiffness, stickiness or waxy feel of some root sprays and crayons.
• Suitable for all hair types – Ideal for colour-treated, greying, fine and thinning hair.
• Free from waxes, dyes and PPDs – A convenient root touch-up solution that is also cruelty-free.
• Long-lasting compact – One compact can provide approximately 6–12 months of use, depending on application and frequency.

1. Apply Color Wow Root Cover Up to dry hair.
2. Load the small end of the brush with powder.
3. Use your free hand to pull the hair flat and taut against the scalp.
4. Press or stipple the brush firmly into the roots, starting at the scalp and working outwards. Avoid using a sweeping or brushing motion.
5. Continue pressing the powder into the roots, adding more as needed until the desired coverage is achieved.
6. To extend highlights, use the side edge of the small brush to apply the powder precisely.
7. Use the wide end of the brush to lightly dust away any excess powder for a clean, natural-looking finish.

Ingredients: Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, CI 19140, CI 77891, CI 77491