L’Oréal Professionnel Dia Color 7.44 - Demi Permanent Hair Colour 60ml

L’Oréal Professionnel Dia Color 7.44 - Demi Permanent Hair Colour 60ml

L’Oréal Dia Color 7.44 is a professional demi-permanent copper hair colour delivering vibrant, glossy results with up to 70% white coverage, true-to-tone colour and no ammonia.

L’Oréal Dia Color 7.44 is a blonde intense copper shade, ideal for creating vibrant, warm blonde results while enhancing the hair with beautiful shine, depth and dimension.

Key Benefits

• Up to 70% white coverage – Helps blend and cover white hair while delivering natural-looking colour results.

• 100% true-to-tone natural reflects – Creates natural-looking colour with authentic, true-to-tone reflects.

• 3x shinier colour – Delivers three times more shine compared with the previous Dia Color formula, helping hair look glossy and vibrant.

• No ammonia – The alkaline demi-permanent formula contains no ammonia, providing a pleasant colouring experience.

• Customisable colour results – Part of an extensive intermixable palette covering natural, ash, iridescent, gold, copper, red, matte, mocha, warm brown and brown tones.

Formula & Performance

L’Oréal Professionnel Dia Color is an alkaline demi-permanent tone-on-tone hair colour formulated with up to 91% natural-origin ingredients, although this varies between individual shades. Its creamy texture is designed for easy mixing, smooth application and straightforward rinsing.

Dia Color provides up to six weeks of gloss colour while enhancing natural-looking colour, reflect and shine. The intermixable palette allows professional colourists to refresh colour, add depth and create personalised results.

Which Developer to Use

Dia Color should be used exclusively with the recommended L’Oréal Professionnel Dia Activateur:

• 6 Vol. (1.8%) – For a soft colour deposit.

• 9 Vol. (2.7%) – For a regular colour deposit.

• 15 Vol. (4.5%) – For a stronger colour deposit.

Professional Use

L’Oréal Professionnel Dia Color 7.44 is designed for professional use. Always follow the manufacturer's instructions, wear appropriate gloves and complete the required allergy alert test before using hair colour.

Wear suitable disposable gloves and avoid using metallic tools. Apply Dia Color to dry hair following the recommended professional application method.

Mix 60ml of Dia Color colouring cream with 90ml of Dia Activateur, giving a 1:1.5 mixing ratio. Mix thoroughly in a non-metallic bowl or applicator bottle until a smooth, even consistency is achieved.

For a first application, apply to the roots, lengths and ends and allow to develop for 20 minutes. For regrowth applications, the colour can be taken through the lengths and ends according to the level of colour fade.

After development, emulsify gently, rinse thoroughly until the water runs clear and shampoo the hair.

Always follow the manufacturer's instructions on the product packaging and complete the required allergy alert test before use.