Illumina 7/31 - Medium Blonde Gold Ash

• Wella Professionals' Illumina Color is a premium hair color line renowned for delivering luminous, natural-looking color with exceptional light reflection and shine. Launched with advanced Microlight Technology, Illumina is specifically formulated to preserve hair’s natural cuticle and protect it from damage during the coloring process. This unique approach minimizes the "roughening" effect on the hair surface, enabling it to retain more light. This results in hair that appears remarkably healthy, vibrant, and glossy.

  Key Benefits for Professionals

  1. Natural, Multi-Dimensional Results: Illumina offers a natural finish with stunning transparency, allowing for multi-tonal and iridescent color effects that appear true-to-life in any lighting.

  2. Wide Range of Shades: The Illumina Color line includes over 30 shades, from cool ash tones to warm honey hues, providing professionals the flexibility to achieve both subtle and bold looks.

  3. Exceptional Hair Condition: Microlight Technology prevents damage by enveloping tiny metal ions (which can cause roughness) on the hair’s surface, leaving the cuticle smooth and soft, ensuring that hair feels silky and conditioned post-color.

  4. Gray Coverage: Illumina Color provides a translucent yet effective coverage for gray hair, blending it seamlessly while maintaining a natural look, making it a popular choice for clients with moderate to full gray.

  5. Versatility for Customization: Designed for seamless color blending and layering, Illumina is versatile enough for professionals to create custom shades and signature looks tailored to individual client needs.

  For colorists, Wella Illumina is ideal for clients seeking a luxurious color experience that prioritizes hair health without sacrificing vibrancy or depth. It’s particularly popular among professionals who aim to achieve a high-gloss finish, natural-looking dimension, and long-lasting shine.