L'Oréal Professionnel INOA Permanent Hair Colour - 10 Lightest Blonde 60ml

L'Oréal Professionnel INOA Permanent Hair Colour - 10 Lightest Blonde 60ml

L'Oréal Professionnel INOA Permanent Hair Colour - 10 Lightest Blonde 60ml delivers luminous blonde colour through an innovative, oil-powered permanent hair colour formula. Ammonia-free and designed for professional salon use, INOA combines high-impact colour with a more pleasant colouring experience.

The 10 Lightest Blonde shade offers an exceptionally light blonde result for professional colour services. Its patented Oil Delivery System technology supports optimal scalp comfort and healthier-looking hair, while the fluid formula makes mixing, application and rinsing easier.

Key Benefits

• Ammonia-free permanent hair colour for a more pleasant colouring experience

• Patented Oil Delivery System technology

• Contains 60% oil

• Up to 48% shinier results*

• Up to 100% white hair coverage***

• Fluid formula for faster, easier mixing, application and rinsing**

• Designed to support optimal scalp comfort and healthier-looking hair

*According to brand claims compared with the previous INOA formula. **According to L'Oréal Professionnel. ***Depending on the shade and application protocol; follow professional instructions.

Key Benefits

• Ammonia-free permanent hair colour: Enjoy professional permanent colour without ammonia, designed to provide a more comfortable colouring experience with minimal odour.
• Advanced Oil Delivery System: INOA's patented Oil Delivery System (ODS) technology helps optimise the colour development process, delivering high-impact, long-lasting colour results.
• Beautiful shine: Achieve visibly shinier-looking hair, with L’Oréal Professionnel reporting up to 48% more shine compared with hair before colouration.
• Professional white hair coverage: Designed to provide up to 100% white hair coverage when used according to the manufacturer's technical guidelines.
• Versatile colour results: Choose from a wide range of professional shades, including natural, ash, golden, beige, mocha, copper and red tones to create personalised colour results.
• Customisable colour services: Suitable for professional root applications, all-over colour and selected colour-refreshing services, depending on the desired result and hair condition.
• Fluid, manageable formula: Designed to be easy to mix, apply and rinse, supporting an efficient professional salon colouring service.
• Professional salon quality: A permanent hair colour system developed for salon colourists seeking reliable, tailored colour results across a variety of hair colour services.

How to Use

• Mix INOA Permanent Hair Colour with the dedicated L’Oréal Professionnel INOA Oil Developer at a 1:1 ratio (60ml colour to 60ml developer).
• 10 Vol (3%): For toning, refreshing colour and darkening or colouring at the same level.
• 20 Vol (6%): For white hair coverage and lifting up to 2 levels, where appropriate.
• 30 Vol (9%): For greater lift, up to 3 levels, where appropriate.
• Apply to dry hair and allow to develop for 35 minutes, following the manufacturer's technical instructions.
• Emulsify gently, rinse thoroughly and shampoo with an appropriate post-colour shampoo.

Professional use only. Always follow the manufacturer's technical instructions, allergy alert testing requirements and safety precautions. Use only with the dedicated INOA Oil Developer.