matrix SoColor 10AV - Extra Light Blonde Ash Violet

SoColor is a permanent hair colour range that provides 1 to 5 levels of lift. All our shades are Pre-Bonded, Pre-Blended and Pre-Paired.

Pre-Bonded - Our exclusive Bond-Protecting Concentrate helps to protects the inner hair structure –so you can maintain the integrity of the hair, colour after colour.

Pre-Blended - Our formulas are pre-blended with background + reflect – so you can neutralize every underlying pigment.

Pre-Paired - Our permanent + tone on tone oxidative dyes are perfectly matched – so you can achieve seamless, root-to-tip colour, that lasts and fades on tone.

5 different technologies in SoColor - Allow you to achieve any colour on any client -

- Blended: up to 100% coverage on up to 50% grey. Or blended coverage for up to 100% grey. Pre-Blended With Brown/Beige Background. Formulated For Natural And Fashion Tones.

- Extra Coverage: up to 100% grey coverage. Pre-Blended With Brown/Beige Background. Formulated For >50% Grey Coverage

- Reflect: Pre-Blended Reflect With Little To No Brown/Beige Background. Formulated from Fashion Tones for use on up to 30% Grey.

...Power Cools Ultra Cool, low ammonia shades. Pre-Blended with brown/beige background.

...SoRed: Pre-Blended high-vibrancy reds to boost existing SoColor formulas, or to create brilliant red highlights. Use on natural or coloured hair.

- Ultra-Blondes: Pre-Blended High Lift Color, Neutralization & Reflect. Formulated For High Lift On Light Brown To Dark Blonde Natural Bases