Goldwell Elumen AB@9 - Hair Colour 200ml

Goldwell Elumen AB@9 - Hair Colour 200ml

Goldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.

The AB@9 Ash Beige Blonde shade creates a sophisticated cool blonde result with soft beige and ash character. Goldwell Elumen’s advanced direct-dye technology provides vibrant colour without oxidation and leaves hair looking smooth and glossy.

Key Benefits

• AB@9 Ash Beige Blonde: Creates a refined cool beige-blonde result.
• Oxidant-free hair colour: Works without peroxide or ammonia.
• Exceptional shine: Helps improve light reflection.
• Long-lasting colour: Delivers durable direct-dye colour.

Elumen Colour Technology

The acidic Goldwell Elumen formula carries direct dyes deep into the hair without oxidative activation. Its Magnet Effect helps anchor pigments, while the formula helps replenish porous areas for enhanced shine.

For professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.

• High-performance, oxidant-free permanent hair colour
• Intense, vibrant and long-lasting colour
• Exceptional shine and improved hair structure
• Magnet effect securely anchors colour pigments deep inside the hair
• Repair effect fills porous areas to enhance light reflection
• Provides up to 30% grey coverage on hair with up to 50% grey
• Ammonia-, resorcinol- and paraben-free
• No peroxide or oxidation required
• Develops in 30 minutes
• Dermatologically tested for skin compatibility
• For professional use only

1. Prepare the Hair
For optimum colour uptake, apply Elumen Prepare evenly throughout towel-dried or dry hair until moist. Dry the hair completely before applying Elumen colour. Goldwell recommends using Elumen Prepare particularly after a lightening service or on damaged hair.

2. Apply the Colour
Apply Goldwell Elumen directly to the hair, ensuring it is completely saturated for even colour coverage.

3. Develop
Process for up to 30 minutes.

4. Lock and Condition
After processing, rinse the hair thoroughly. Apply 40ml Elumen Lock to towel-dried hair, distribute evenly and process for 5 minutes. Rinse thoroughly, then continue with Elumen Color Care.

For professional use only. Always follow Goldwell's professional colour service instructions and safety guidance.

Water / Aqua / Eau, Propylene Carbonate, Alcohol Denat., Lactic Acid, PEG-9 Dimethicone, Xanthan Gum, Sodium Hydroxide, Fragrance / Parfum, Acid Orange 7, Acid Violet 43, Acid Yellow 3, Acid Red 33, Acid Black 1.

Please always check the product packaging for the most up-to-date ingredient information.