Goldwell Elumen BG@7 - Hair Colour 200ml

Goldwell Elumen BG@7 - Hair Colour 200ml

Goldwell Elumen Hair Colour is a high-performance, oxidant-free permanent hair colour designed to deliver intense, long-lasting colour with exceptional shine and a beautifully luminous finish.

The BG@7 Beige Gold Blonde shade combines beige and golden tones to create a warm, dimensional blonde result. Goldwell Elumen’s advanced direct-dye technology works deep within the hair without oxidation, helping deliver vibrant colour with exceptional shine and durability.

Key Benefits

• BG@7 Beige Gold Blonde: Creates a warm, dimensional blonde result.
• Oxidant-free hair colour: Delivers professional colour without peroxide or ammonia.
• Exceptional shine: Helps replenish porous areas for a smoother, reflective finish.
• Long-lasting colour: Elumen pigments are anchored deep within the hair for impressive durability.

Elumen Colour Technology

Goldwell Elumen uses an acidic formula that carries direct dyes deep into the hair without oxidative activation. The Magnet Effect helps anchor colour pigments, while the formula helps replenish porous areas for enhanced shine and improved light reflection.

For professional use only. Always follow the manufacturer's professional instructions and required skin sensitivity testing procedures.

• High-performance, oxidant-free permanent hair colour
• Intense, vibrant and long-lasting colour
• Exceptional shine and improved hair structure
• Magnet effect securely anchors colour pigments deep inside the hair
• Repair effect fills porous areas to enhance light reflection
• Provides up to 30% grey coverage on hair with up to 50% grey
• Ammonia-, resorcinol- and paraben-free
• No peroxide or oxidation required
• Develops in 30 minutes
• Dermatologically tested for skin compatibility
• For professional use only

1. Prepare the Hair
For optimum colour uptake, apply Elumen Prepare evenly throughout towel-dried or dry hair until moist. Dry the hair completely before applying Elumen colour. Goldwell recommends using Elumen Prepare particularly after a lightening service or on damaged hair.

2. Apply the Colour
Apply Goldwell Elumen directly to the hair, ensuring it is completely saturated for even colour coverage.

3. Develop
Process for up to 30 minutes.

4. Lock and Condition
After processing, rinse the hair thoroughly. Apply 40ml Elumen Lock to towel-dried hair, distribute evenly and process for 5 minutes. Rinse thoroughly, then continue with Elumen Color Care.

For professional use only. Always follow Goldwell's professional colour service instructions and safety guidance.

Water / Aqua / Eau, Propylene Carbonate, Alcohol Denat., Lactic Acid, PEG-9 Dimethicone, Xanthan Gum, Sodium Hydroxide, Fragrance / Parfum, Acid Orange 7, Acid Violet 43, Acid Yellow 3, Acid Red 33, Acid Black 1.

Please always check the product packaging for the most up-to-date ingredient information.