Goldwell Elumen Play Semi Permanent Hair Color 120ml Pastel Lavender

Goldwell Elumen Play Pastel Lavender 120ml is a semi-permanent direct dye designed to create soft lavender-toned colour with a delicate, luminous finish. Its versatile formula offers creative freedom for personalised pastel colour services and expressive results.

Part of the Elumen Play collection, it uses the range's colour technologies to support colour brilliance and a radiant-looking finish. Results and colour longevity depend on the hair's shade and structure, so follow the manufacturer's technical guidance for application and processing.

Key Benefits

• Creates soft pastel lavender-toned colour

• Semi-permanent direct dye for creative colour services

• Supports personalised pastel colour looks

• Designed to enhance colour shine and brilliance

• Part of the versatile Goldwell Elumen Play range

• Results depend on hair shade and structure

Technology

HD MAX Technology: Specially selected direct dyes create intense colour across the inner and outer levels of the hair cuticle and are designed to fade on tone.

Shine & Care Technology: Enhances colour shine and brilliance for a radiant, healthy-looking finish.

Key Benefits

• Vibrant, intense semi-permanent colour
• Lasts up to 10–15 washes, depending on hair shade and structure
• Outstanding shine and colour brilliance
• Designed to fade on tone
• Helps improve the appearance of hair structure
• HD MAX Technology for intense colour results
• Shine & Care Technology for a radiant, healthy-looking finish

Directions for Use

1. Dispense Goldwell Elumen Play into a suitable colour bowl.
2. Apply to dry hair where desired, ensuring thorough saturation.
3. Leave to develop for 30 minutes without heat or 20 minutes with heat.
4. Rinse thoroughly without emulsifying the colour.
5. Shampoo with Goldwell Elumen Shampoo.
6. Finish with a suitable Goldwell Elumen conditioner.