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Goldwell Elumen Play Violet 120ml is a semi-permanent direct dye designed to deliver vibrant violet colour, outstanding shine and a radiant, healthy-looking finish. Its innovative formula creates colour intensity across the inner and outer levels of the hair cuticle, offering versatile colour creativity and expressive results.
Powered by HD MAX Technology and Shine & Care Technology, this direct dye is designed to fade on tone while enhancing colour brilliance. Results last up to 10–15 washes, depending on hair shade and structure, making it a versatile option for professional colour services.
Creates vibrant violet colour with outstanding shine
Semi-permanent direct dye for versatile colour creativity
Lasts up to 10–15 washes, depending on hair shade and structure
HD MAX Technology delivers vibrant colour intensity
Designed to fade on tone
Shine & Care Technology promotes a radiant, healthy-looking finish
Helps improve the appearance and feel of hair structure
HD MAX Technology: Specially selected direct dyes create intense colour across the inner and outer levels of the hair cuticle and are designed to fade on tone.
Shine & Care Technology: Enhances colour shine and brilliance for a radiant, healthy-looking finish.
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